Scope and Objectives:
Be responsible for the establishment and execution of clear short- and long-term goals to ensure the combined elements of well-being in the resort are aligned with the hotel brand values. This includes the daily leadership of the spa and / or fitness / recreation team, business and strategic directions of the business including marketing and social activities to promote the spa and / or wellness facilities. The quality and guest experience, as well as team motivation, is a key component of everyday operations.
Proactive management of financial P / L for maximum business opportunities as well as ensuring optimal internal auditing processes are in place. Alignment with the individual brand values represented for wellness is imperative. This role has a particular focus on not only the genuine well-being of the guests but also the well-being of the colleagues and colleagues programming, working closely with Talent and Culture teams.?
Job Responsibilities:
? Adhere to the Spa and Recreation Policy & Standard Operating Procedures manual.
? Act as an Ambassador for wellness at the hotel representing the brand values for colleagues
establishing relationships with internal and external stakeholders representing the values of the brand and Accor. This includes maintaining a professional appearance at all times.
? Manage the operations and efficiency of the wellness facilities.
? Establish proactive strategic initiatives for the spa and wellness areas applicable to the hotel
to help market the overall well-being offers / products.?
??Maintain extensive knowledge of competitors, including locations, product offerings, pricing,
promotions, and sales techniques.
? Carry out any other duties and responsibilities as assigned by the hotel team.
? Protect the rights of the property at all times.?
Strategy and Marketing of Wellness Assets:
? Lead the implementation of a 12-month strategic initiative and marketing plan identifying new business and marketing opportunities inclusive of social, digital and events. This includes initiatives to drive awareness for in-house guests, corporate groups as well as the local community.
? Create a pricing structure for treatments / retail adapting to local market conditions and?hotel rates.
? Ensure all collaterals and communication are aligned with the brand guidelines. If none are available, seek support from the corporate teams.
? Create wellness programming events / retreats and / or workshops to drive the concepts of well-being specific to the brand and the facility.
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Revenue Management and Financial Responsibilities:
? Establish strong yearly KPI goals aligned with expected revenue.
? Follow the revenue management guideline for Accor for spa / well-being.
? Attend meetings to understand new business opportunities within the hotel and the local community.
? Practise revenue management to maximise daily targets.
? Establish a pricing list as per the revenue management recommendations.
? Assist management with the month-end profit and loss statement distribution.?
Guest Quality and Operational Excellence:
? Ensure guest / member preferences and special requests are accommodated to the best of
the property’s abilities.
? Perform regular treatment and facility audits to maintain brand standards.
? Be present in daily operations to oversee the success of the guest and colleague experience,
including daily walk-throughs to assess quality.
? Provide tools for the team to best manage the day to day operations resulting in excellent
and anticipated guest service.