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崗位職責(zé)/職位描述

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PURPOSE OF POSITION

Has overall responsibility for providing leadership and management for the Sales & Marketing function (rooms and catering sales, marketing – hotel’s positioning in the market, public relations / communications and revenue management) and be accountable for the hotel’s performance – i.e., rooms revenue & profitability, competitive revpar index and employee engagement.

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KEY ROLES & RESPONSIBILITIES

·???????? Prepares the Annual Marketing Plan and Room Revenue Budgets.

·???????? Participates in Trade Shows and promotional events to develop new markets by identifying prospective customers.

·???????? Drives the hotels’ sales and revenue per available room

·???????? Participates in overseas Sales Missions both jointly and / or organized by Raffles brand office in accordance with identified market needs

·???????? Controls and monitors the Sales & Marketing Budget including expenses

·???????? Provides ongoing direction and implements training programs for staff in the areas of:

-?? Tour & Travel Section

-?? Meetings & Groups

-?? Catering Sales Department

-?? Local & Worldwide Corporate Agreements

-?? Travel Agency Contracts

-?? Reservations Department

·???????? Attend EXCO meetings and relays relevant information to Department members

·???????? Implements PR & advertising campaigns and participates in joint advertising with Raffles brand office

·???????? Produces and controls all sales literature, including brochures, flyers, poster, promotional letters and giveaways

·???????? Responsible for gaining exposure and inclusion in companies’ worldwide programs (RFP & consortia programs) on preferred rate structure, directly and/or jointly with Raffles brand office /?Accor shared services marketing

·???????? Conducts Sales meeting with all Sales & Marketing staff

·???????? Prepares monthly and periodic reports for General Manager as directed

·???????? Issues and signs Tour & Travel / Corporate Rate contracts and Meeting GDS / RFP contract preparation / negotiation / contracting

·???????? Reviews and monitors company accounts room night production report based on account and individual sales managers’ productivity to ensure sales objectives as related to revenue monthly budgets are achieved

·???????? Monitors weekly sales activities to ensure individual sales calls objectives are achieved

·???????? Supervises and monitors reservation department to ensure optimal inventory management based on yield

·???????? Monitors daily reservations pick-up patterns to maximize occupancy and revenue increase yields

·???????? Conducts weekly 3-month forecast meeting with Revenue Manager

·???????? Manages all key account yearly contracting processing based on rate negotiation (to support increasing rates on a year-round basis) – negotiates with decision makers/confirm with GM or Raffles’ VP of Sales & Marketing – based on volume (hotel’s top productive accounts)

·???????? Liaises with Front Office, Banqueting, F&B and Finance re: all Hotel Sales Activities

·???????? Liaises and directly monitors the Public Relation Department with regard to advertising, editorial and Press Releases requirements

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PERSONAL ATTRIBUTES

·???????? Analytical and solid business acumen with good understanding of luxury hotel operations

·???????? Ability to work independently

·???????? Demonstrate leadership qualities to build strong employee engagement

·???????? Strong interpersonal skills and attention to detail

·???????? ?Good communicator with fluency in English.? Ability to communicate in a local language where the hotel operates (e.g. French, Mandarin, Arabic, etc) is desirable

·???????? Proven organizational skills, able to set and meet deadlines as well as follow-through

·???????? Good understanding of budgeting, forecasting, and expenses control

·???????? Executive presence – self assured exuding quiet confidence and humility

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QUALIFICATIONS

·???????? Bachelor’s degree with specialization in marketing from a reputable university

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EXPERIENCE

·???????? Minimum 8 years’ experience in managing Sales and Marketing function in a luxury hotel gained from working in key cities / resorts destinations globally.