- 職位性質(zhì)：全職
- 工作地區(qū)：福建省廈門市
- 招聘人數(shù)：1人
- 學(xué) 歷：不限
- 工作經(jīng)驗(yàn)：不限
- 提供食宿：提供食宿
- 年齡要求：不限
- 計(jì)算機(jī)能力：不限
- 語言要求：不限
- 國際聯(lián)號(hào)工作經(jīng)歷：不限
- 薪資待遇：6千-8千
- 職位有效期：2026-05-28至2026-06-27
職位：Digital Marketing Manager 數(shù)字營銷經(jīng)理
崗位職責(zé)/職位描述
We are looking for a Digital Marketing Manager
我們正在尋找一位數(shù)字營銷經(jīng)理
As a Digital Marketing Manager we rely on you to
作為一名數(shù)字營銷經(jīng)理，你的主要工作職責(zé)為：
1. Develop and maintain annual online channel campaign calendar, covering key milestones.
2. Execute leisure FIT promotions at both Group and hotel levels.
3. Design E-commerce packages aligned with the hotel's leisure strategy, defining target audiences, channel positioning, and campaign goals.
4. Conduct regular price parity checks, report anomalies promptly, and optimize the channel distribution structure.
5. Manage paid advertising and performance (e.g., Ctrip Pyramid, Meituan Promotion), following content moderation and SEO best practices to enhance hotel exposure and conversion.
6. Track and continuously optimize operational metrics (e.g., Fliggy HID%, Douyin POI rating, etc.).
7. Oversee Douyin (TikTok) and Red store operations, including KOL/KOC collaborations,
content creation, review management, and live streaming ads.
8. Provide data-driven optimization recommendations to support strategic decision-making.
1、制定并維護(hù)年度線上渠道活動(dòng)日歷，涵蓋重點(diǎn)節(jié)點(diǎn)（如618、雙11、春節(jié)等）；
2、執(zhí)行集團(tuán)及酒店層面的休閑散客促銷活動(dòng)（如618、雙11、線上直播等）；
3、設(shè)計(jì)符合酒店休閑戰(zhàn)略的產(chǎn)品，明確目標(biāo)客群、渠道定位及活動(dòng)目標(biāo)；
4、定期檢查價(jià)格合規(guī)性，及時(shí)上報(bào)異常，優(yōu)化渠道分銷結(jié)構(gòu)；
5、管理付費(fèi)廣告投放及效果（如攜程金字塔、美團(tuán)推廣通等），遵循內(nèi)容審核與SEO 優(yōu)化建議，提升酒店曝光與轉(zhuǎn)化；
6、跟蹤蹤并持續(xù)優(yōu)化運(yùn)營指標(biāo) (如飛豬HID%、抖音POI 評(píng)分等）；
7、負(fù)責(zé)抖音、小紅書店鋪運(yùn)營，包括KOL/KOC 合作、內(nèi)容創(chuàng)作、點(diǎn)評(píng)管理及直播投放；
8、提供基于數(shù)據(jù)的優(yōu)化建議，支持戰(zhàn)略決策。
We are looking for someone who:
我們正在尋找一位具備以下條件的候選人：
1. Bachelor's degree or above.
2. Passionate about the hospitality industry with a strong customer-centric mindset.
3. Minimum of 3 years of experience in OTA, e-commerce, marketing, or distribution.
4. Excellent communication skills and the ability to collaborate effectively across departments.
5. Fluent in English (speaking, listening, reading, and writing).
1、本科及以上學(xué)歷；
2、熱愛酒店行業(yè)，具備以客戶為中心的思維；
3、至少3 年OTA、電商、市場營銷或分銷相關(guān)經(jīng)驗(yàn)；
4、具備良好的溝通技巧和跨部門協(xié)作能力；
5、英文聽說讀寫流利。
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If you are the right person, what are you waiting for? Click the apply button now!
如果您覺得您適合以上條件，那還等什么呢？請(qǐng)點(diǎn)擊下面的申請(qǐng)按鍵吧！
