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崗位職責(zé)/職位描述

Job Responsibilities
工作職責(zé)
Manage Direct Digital Channels
管理直銷數(shù)字渠道
Formulate and implement strategies to increase hotel online traffic via direct channels
制定并落地直銷渠道引流策略，提升酒店線上流量
Optimize content on IHG official website, APP and HCM platform to improve search ranking and conversion
優(yōu)化洲際官網(wǎng)、APP 及 HCM 平臺(tái)內(nèi)容，提升搜索曝光與預(yù)訂轉(zhuǎn)化
Keep all IHG WeChat mini-programs updated and promote internal and external usage
及時(shí)更新洲際各類微信小程序內(nèi)容，推動(dòng)內(nèi)外高效使用
Operate IHG WeChat mall, develop hotel packages, manage product shelf, orders and redemption
運(yùn)營(yíng)微信商城，聯(lián)合部門打造售賣套餐，負(fù)責(zé)產(chǎn)品上下架、訂單及核銷
Operate private domain traffic groups and conduct regular performance analysis
運(yùn)營(yíng)私域粉絲社群，定期完成渠道業(yè)績(jī)復(fù)盤
Follow annual group marketing activities, participate in digital marketing projects and optimize promotion keywords
跟進(jìn)集團(tuán)年度營(yíng)銷活動(dòng)，參與線上營(yíng)銷項(xiàng)目，優(yōu)化推廣關(guān)鍵詞
Arrange self-funded paid ads and launch joint online campaigns with regional and sister hotels
投放自營(yíng)線上付費(fèi)推廣，聯(lián)動(dòng)區(qū)域及同集團(tuán)酒店開展聯(lián)合營(yíng)銷

Manage Third-Party Digital Channels
管理第三方數(shù)字渠道
Operate mainstream OTA platforms to expand online guest sources
運(yùn)營(yíng)攜程、美團(tuán)、飛豬等主流 OTA 渠道，拓展線上客源
Conduct regular channel business reviews and improve platform quality scores
定期對(duì)接渠道復(fù)盤業(yè)務(wù)，提升店鋪平臺(tái)質(zhì)量評(píng)分
Timely update channel information, standardize online review management
及時(shí)更新渠道展示信息，建立完善線上賓客評(píng)價(jià)管理
Strictly implement group rate parity rules and ensure stable room rate & inventory connection
嚴(yán)格執(zhí)行集團(tuán)價(jià)格統(tǒng)一政策，保障渠道房態(tài)房?jī)r(jià)正常直連
Operate Douyin, Xiaohongshu and other content platforms, cooperate with influencers for marketing content
運(yùn)營(yíng)抖音、小紅書等內(nèi)容平臺(tái)，對(duì)接達(dá)人打造直播、短視頻營(yíng)銷內(nèi)容
Manage local lifestyle platforms, launch catering products and maintain store reputation
運(yùn)營(yíng)本地生活平臺(tái)，上架餐飲產(chǎn)品，維護(hù)門店線上口碑

Insights & Data Analysis
商務(wù)洞察與數(shù)據(jù)分析
Submit monthly and quarterly omni-channel performance reports, reviews and business forecasts
提交月度、季度全渠道數(shù)據(jù)報(bào)表、業(yè)績(jī)總結(jié)及業(yè)務(wù)預(yù)測(cè)
Conduct regular competitor research to maintain market competitive advantages
定期開展競(jìng)品調(diào)研，穩(wěn)固酒店市場(chǎng)競(jìng)爭(zhēng)優(yōu)勢(shì)
Learn industry advanced operation modes and explore new online development opportunities

借鑒行業(yè)優(yōu)秀運(yùn)營(yíng)經(jīng)驗(yàn)，挖掘線上運(yùn)營(yíng)新增量機(jī)會(huì)

Qualifications 任職資格
Minimum 2 years relevant working experience, prior experience in high-star hotel digital marketing is preferred.
2 年及以上相關(guān)工作經(jīng)驗(yàn)，有高星級(jí)酒店數(shù)字營(yíng)銷從業(yè)經(jīng)驗(yàn)者優(yōu)先。
Have in-depth knowledge of hotel and service industry development trend and operation mode.
深入了解酒店及服務(wù)行業(yè)業(yè)態(tài)與運(yùn)營(yíng)模式。
Proficient in operation of hotel direct sales channels and mainstream OTA platforms.
熟悉酒店直銷渠道及各大 OTA 平臺(tái)運(yùn)營(yíng)。
Skilled in content operation, guest review management, price control and private domain traffic operation.
擅長(zhǎng)內(nèi)容運(yùn)營(yíng)、客評(píng)維護(hù)、價(jià)格管控及私域流量運(yùn)營(yíng)。
Capable of data analysis, competitor research and independent marketing plan formulation.
具備數(shù)據(jù)分析、競(jìng)品調(diào)研能力，可獨(dú)立制定線上營(yíng)銷方案。
Good communication, coordination and execution ability, with professional marketing awareness.
溝通協(xié)調(diào)與執(zhí)行力良好，具備專業(yè)營(yíng)銷思維。