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崗位職責(zé)/職位描述

Oversee all online distribution channels, aiming for regularized hotel revenue, and promote the hotel via global top-selling websites and effective distribution channels, including social media and online travel agencies.

負(fù)責(zé)所有網(wǎng)絡(luò)分銷的渠道，以酒店收益常規(guī)化為標(biāo)準(zhǔn)，并且透由全球暢銷網(wǎng)站及有效分銷渠道對(duì)酒店進(jìn)行推廣，包括社交媒體和網(wǎng)絡(luò)分銷旅行社。

Prepare various administrative documents as required by the hotel revenue team.

按酒店收益團(tuán)隊(duì)的要求準(zhǔn)備各種行政文件。

Update and maintain hotel website content (official website, online travel agencies) through online media.

透過網(wǎng)絡(luò)媒體來更新和維護(hù)酒店網(wǎng)頁內(nèi)容(官方網(wǎng)站，網(wǎng)絡(luò)旅行社)。

Monitor price parity across online platforms.

透過網(wǎng)絡(luò)平臺(tái)來監(jiān)控價(jià)格的平等性。

Monitor and analyze the performance of existing websites and paid online marketing programs, and evaluate newly developed online distribution opportunities.

監(jiān)控和分析現(xiàn)有網(wǎng)站和付費(fèi)網(wǎng)絡(luò)推廣計(jì)劃的績(jī)效并且評(píng)估新開發(fā)的網(wǎng)絡(luò)分銷機(jī)會(huì)。

Regularly review hotel pages on all distribution websites to keep content optimized, ensure all promotions and information are up-to-date and meet group standards, identify potential online partnership opportunities, and maximize conversion rates.

定期檢查所有分銷網(wǎng)站的酒店頁面，使所有網(wǎng)頁內(nèi)容保持優(yōu)化狀態(tài)并且確保所有的促銷信息和內(nèi)容是更新的且達(dá)到集團(tuán)標(biāo)準(zhǔn)的要求，發(fā)覺網(wǎng)絡(luò)市場(chǎng)潛在的合作機(jī)會(huì)并且較大化轉(zhuǎn)換率。

Provide ongoing technical support, updates, and marketing promotions for the Chinese brand website.

對(duì)中文品牌網(wǎng)站的持續(xù)性技術(shù)支持，更新和市場(chǎng)促銷。

Monitor performance indicators of the hotel on all brand websites, including but not limited to page views, conversion rates, and revenue growth of hotel web pages.

監(jiān)控酒店在所有品牌網(wǎng)站上的性能指標(biāo)，包括但不僅限于酒店網(wǎng)頁的瀏覽率，轉(zhuǎn)化率和收益的增長(zhǎng)率責(zé)任范圍。

Collaborate with partner organizations to develop the hotel’s annual business plan, provide comprehensive strategic recommendations, and ensure ROI goals for SEO, PPC, mobile influence, social media advertising, display advertising, and other digital campaigns.

與合作伙伴機(jī)構(gòu)合作，為酒店制定年度業(yè)務(wù)計(jì)劃，以確保全面的戰(zhàn)略建議，并確保實(shí)現(xiàn)SEO、PPC、移動(dòng)影響、社交媒體廣告、展示廣告和其他數(shù)字活動(dòng)的投資回報(bào)率目標(biāo)。

Collaborate with and manage agencies to ensure digital media plans align with the hotel's overall needs and objectives.

與代理商合作并管理代理商，以確保數(shù)字媒體計(jì)劃符合酒店的整體需求及目標(biāo)；

Assist with regional initiatives such as hyatt.com and app localization, global and regional marketing campaigns, and special promotions including Singles' Day campaigns.

協(xié)助區(qū)域的工作，如hyatt.com和app本地化，全球和區(qū)域的營(yíng)銷活動(dòng)，以及特殊的促銷活動(dòng)，如雙十一活動(dòng)。

Collaborate with agencies and manage projects as needed, such as mini-site development, app development, and other digital marketing activities.

根據(jù)需要，與代理商合作并管理項(xiàng)目，如迷你網(wǎng)站開發(fā)，應(yīng)用程序開發(fā)和其他數(shù)字營(yíng)銷活動(dòng)。

Meet with local digital and e-commerce industry representatives (vendors, agencies, media partners) to understand local best practices in digital marketing.

與當(dāng)?shù)財(cái)?shù)字和電子商務(wù)行業(yè)代表(如供應(yīng)商、代理商、媒體合作伙伴)會(huì)面，了解本地的數(shù)字營(yíng)銷實(shí)踐。

Manage hotel staff as needed and oversee the hotel’s digital activities, including the official website, to ensure content is current and optimized.

根據(jù)需要和適用情況管理酒店員工，監(jiān)督酒店的數(shù)字活動(dòng)，包括酒店的網(wǎng)站，確保內(nèi)容是更新的和優(yōu)化的。

Supervise weekly/monthly reporting including PPC/SEO analysis and display campaign performance, as well as overall official website performance. Evaluate performance versus online travel agencies and wholesalers, and work to shift business to direct channels.

監(jiān)督每周/每月的報(bào)告- PPC/SEO的分析和報(bào)告，展示活動(dòng)等，以及官方網(wǎng)站的整體表現(xiàn)。評(píng)估與在線旅行社和批發(fā)的業(yè)績(jī)比較，并努力將業(yè)務(wù)轉(zhuǎn)向直接渠道。