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崗位職責/職位描述

·???? Develops an annual communications plan
with specific goals and budgets as outlined in the hotel’s marketing
plan/communications manual. Prepares working plans to achieve goals and ensures
the communications team is fully briefed on goals and progress.

發展年度溝通計劃與特定的目標和預算為酒店的營銷計劃中概述/通訊手冊。準備工作計劃實現目標并確保通訊團隊充分了解目標和進展。

·???? Compares actual achievements against
goals on a regular basis and takes corrective action.

定期比較實際的成就與目標并采取糾正措施。

·???? Assists the DOSM in the planning of
all mailing activities, and oversees their execution.

幫助DOSM所有郵件活動的計劃,并監督其執行。

·???? Ensures the communications manual is
adhered to and used as a training tool.

確保通訊手冊是培訓工具。

·???? Ensures that the corporate ID manual
is kept up-to-date and implemented as appropriate.

確保公司ID及時更新并執行。

·???? Prepares the monthly communications
report on a timely basis.

按時準備月度公關報告。

·???? Supervises and directs photography for
advertising, collateral and public relations purposes in liaison with the DOSM,
the advertising agency and the marketing department at corporate office.

監督和指導攝影廣告、附屬和公共關系，目的在與DOSM,廣告公司和營銷部門在公司辦公室聯絡。

·???? Ensures the department has a comprehensive master slide library for all advertising, collaterals and public
relations activities, and regularly sends these slides to corporate office for
the image library.

確保部門有一個全面的主幻燈片庫為所有廣告,絡脈和公共關系活動,并定期將這些幻燈片發送到公司辦公室圖像庫。

·???? Supervises operations of the in-house art department.

監督內部藝術部門的操作。

·???? Co-ordinates and executes publication of the hotel’s newsletter.

協調并執行發布酒店的時事通訊。

·???? Monitors activities of competitor hotels and trends within the industry.

監控活動行業內的競爭對手酒店和趨勢。

·???? Participates in monthly forecasting of the department’s expenses.

參與月度預測部門的費用。

·???? Performs additional related duties as deemed necessary and appropriate to the communications status.

執行額外的相關職責認為必要和適當的通信狀態。

·???? Acts as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours.

酒店充當官方發言人在適當的時候,在24小時內響應所有媒體請求。

·???? Compiles and maintains a comprehensive
list of media contacts and manages them as per the media account management
system. Delegates assigned accounts to communications staff as appropriate but
takes full responsibility for the key media by maintaining and developing close
relationships.

編譯并保持全面的媒體聯系人列表和管理每個媒體賬戶管理系統。代表分配賬戶通訊員工適當的但是負責媒體通過維持和發展親密關系的關鍵。

·???? Prepares press releases for?appropriate targeted media, locally, regionally and internationally.

準備適當的有針對性的媒體新聞稿,在本地、地區和國際。

·???? Works closely with the corporate and
international press offices on developing story angles.

與企業緊密合作,國際新聞辦公室發展故事的角度。

·???? Plays a key role in community and?government relations as well as VIP handling.

在社區中扮演著關鍵的角色、政府關系以及VIP處理。

·???? Secures opportunities, directs and attends hotel sponsored events, and develops targeted partner relationships.

獲得機會,指導和參加酒店贊助事件,并開發有針對性的合作伙伴關系。

·???? Creates and organizes press promotional activities.

創造組織促銷活動。

·???? Participates in the press events/trips organized by the regional PR offices as required.

參與又區域公關辦公室要求的活動。

·???? Conducts press blitzes when appropriate.

?在是適當的時候發布重要新聞。

·???? Ensure press kit information is? comprehensive and kept up-to-date.

確保媒體獲得的信息是全面的和優質的。

·???? Works with the DOSM and advertising agency on the rooms and food & beverage tactical advertising campaigns’
creative and media plans.

與銷售總監及廣告公司一起研制出客房和餐飲創新廣告活動和媒體計劃。

·???? Maximizes advertising budget by ensuring that the?hotel’s creative message and media activities are consistent with the?advertising of sister hotels and the Shangri-La group advertising.

優化廣告預算,確保酒店的創意信息和媒體活動符合廣告姊妹酒店和香格里拉集團的廣告。

·???? Ensures that the advertising creative
is in synergy with the Shangri-La group, projecting a consistent and quality
message.

確保廣告創意與香格里拉集團協同預測和質量信息的一致性。

·???? Ensures all local creative has approval from VPSM and is reviewed by corporate office in a timely manner
before advertising agency proceeds to artwork.

確保所有本地創意從VPSM批準并由公司辦公室及時進行復查之前廣告公司藝術品。

·???? Reviews the hotel’s market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.

回顧酒店的市場細分和其他適當的營銷報告,確保媒體調度匹配這些片段。

·???? Maintains budget control and avoids duplication of advertising appearances by channeling media placements through the Shangri-La group agency.

維護預算控制和避免重復廣告的出現引導媒體通過香格里拉集團機構配售。

·???? Monitors and maintains media schedules as well as prompt settlement of accounts.

監控和維護媒體時間表以及及時結算賬戶。

·???? Be pro-active in the conceptual planning of DM activities, and oversees their execution.

積極參加直銷活動主題計劃并監督執行。

·???? Takes an integrated approach to DM activities, ensuring a consistent and quality image if projected.

采取綜合方法參加直銷活動，確保形象質量的一致性。

·???? Monitors and reviews the responserates on the DM to improve and take corrective measures.

監督直銷的反饋率，改進并采取糾正措施。

·???? Maintains budget control.

維護預算控制。

·???? Co-ordinates and executes production?of all printed materials, with assistance of advertising agencies, following?specifications stipulated in the corporate ID manual.

協調并執行所有印刷材料的生產,與援助的廣告機構,規范規定的企業標識手冊。

·???? Ensures hotel information is updated regularly on the internet.

確保酒店信息在互聯網上定期更新。

·???? Supervises the production and quality of all displays and temporary signage in hotel public areas.

監督所有顯示和臨時標識的生產和質量在酒店公共區域。

·???? Supervises and budgets for quality gift items as appropriate. Ensures correct usage of hotel logo on gift items as stipulated in corporate ID manual.

監督質量和預算禮品。確保正確使用酒店標志的禮品公司ID手冊規定。

·???? Supervises the in-house graphic designer and/or print shop.

監督內部平面設計師和/或打印店。