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崗位職責/職位描述

§? Respond daily to
customer comments on OTA platforms (Ctrip, Fliggy, Meituan Dianping) and social
media (Xiaohongshu, Douyin).?

每日回復攜程、飛豬、美團點評等OTA平臺及小紅書、抖音等社交媒體的客戶評論。

§? Participate in media
reception and on-site coordination for KOL visits; assist Manager in guiding
key media/KOL and addressing basic requests.?

參與媒體接待與探店達人到店的現場協調，協助經理完成重要媒體、KOL的到店引導及基礎需求對接。

§? Follow up on delivery
and mailing of fan prizes, media PR gifts, and brand partner materials.

跟進粉絲獎品和媒體PR禮品、品牌方合作物料簽收和郵寄工作。

§? Assist in drafting
basic PR copy (press releases, event briefs), proofread content before
publication and distribute across channels.?

協助撰寫新聞稿、活動簡介等基礎公關文案，完成發布前的內容核對與渠道分發。

§? Assist in and execute
PR events such as media launches, tasting events, and celebrations; handle
on-site coordination and media reception.

協助并執行媒體發布會、品鑒會、活動慶典等公關活動，負責現場協調與媒體接待。

§? Search and pre-screen
potential KOLs for hotel探店 weekly, send invitations upon
Manager’s approval, and update
collaboration database.?

每周搜索并初篩各社交媒體優質探店達人信息，并在通過經理審核后發出邀約，更新達人合作庫。

§? Monitor keywords on
social media daily to track public opinion; verify relevant information and
report critical issues promptly.?

每日各社交媒體檢索關鍵詞以監測各渠道輿情，核查相關信息，及時上報重大輿情。