- 職位性質：全職
- 工作地區：廣西壯族自治區北海市
- 招聘人數：若干
- 學 歷：大專
- 工作經驗：3年以上
- 提供食宿：不限
- 年齡要求：不限
- 計算機能力：良好
- 語言要求：英語(熟練)
- 國際聯號工作經歷：優先
- 薪資待遇：2.3萬-2.8萬
- 職位有效期：2026-03-30至2026-04-29
職位：市場銷售總監Director of Sales Marketing(急)
崗位職責/職位描述
崗位職責/職位概述
1.在預算內達成營收目標和員工銷售目標，使利潤率最大化。參與制定部門年度預算、酒店的營銷計劃、經營及財務計劃。
2.擬定并執行銷售計劃，推動客房入住率明顯上升，提高平均房價，提升業務量，增加餐飲和宴會銷售。
3.審核每月報表和銷售預測報告，分析當前和潛在營銷趨勢，協調各種活動增加營收與市場份額，并監督進展，確保業績達到或優于既定營收計劃。
4.制定、開發各種特別活動和銷售活動，向潛在客戶推廣酒店業務。參加貿易展以及全國和本地大型營銷活動，增加新業務機遇，為酒店提升營銷機會。
5.主管日常銷售活動事務，計劃并分配工作，為每個員工設定工作績效目標。為員工提供教導、輔導并給予定期反饋，幫助解決各種員工矛盾，提升員工績效，并對員工表現優異之處予以認可。
6.對酒店營銷部門員工進行教育、培訓和激勵，促使酒店營收目標得以達成。確保員工獲得完成工作職責所需的信息、市場數據以及各種工具與設備。
7.同關鍵客戶和外部相關人員（如：賓客、航空公司、批發商、旅行社、廣告商、本地社區團體）建立聯系并保持聯絡，借此增加團體及會議業務量，包括客房銷售、餐飲銷售和宴會服務等。
8.為賓客提供各種信息（如：會員計劃、本地景點、餐廳、設備信息），以提升賓客體驗。
9.安排酒店會議及業務團隊活動，與其它酒店級部門進行協調，共同完成銷售部門同潛在客戶達成的協議中所規定的各項服務。
10.同有關部門交流所有相關信息，包括即將抵達的貴賓、大型團體或其他重要賓客的要求和特殊需求。
11.主管各種營銷活動，增銷各種酒店服務、產品及設施。
12.發現降低營銷效果和酒店整體銷售情況的運營問題，同相關部門協作共同解決。
13.提升酒店與品牌在本地的知名度，有時可能需要作為酒店代表接受媒體采訪等。
14.同本地社會團體的業務領導、官員和代表保持密切聯系，確保酒店能經常獲得高規格的曝光度。
15.高效推廣、宣傳酒店的環保與可持續發展元素，通過此類信息獲得新業務機會。
16.同廣告機構、咨詢公司和其它供應商開展合作，擴大廣告投資效益，確保廣告體現品牌形象。
17.完成其它分配的任務。
JOB?DECRIPTION/JOB?OVERVIEW
1.Achieve?budgeted?revenues?and?personal/team?sales?goals?and?maximise?profitability.?Participate?in?the?preparation?of?the?annual?departmental?operating?budget,?the?hotel?marketing?plan?and?business?plan,?and?financial?plans.
2.Create?and?implement?sales?plans?that?drive?measurable?incremental?occupancy,?increase?average?rates,?increase?volume,?food?and?beverage?and?banquet?sales.
3.Review?monthly?reports?and?sales?forecasts?to?analyse?current/potential?market?and?sales?trends,?coordinate?activities?to?increase?revenue?and?market?share?and?monitor?performance?to?ensure?actual?sales?meet?or?exceed?established?revenue?plan.
4.Create?and?develop?special?events?and?sales?blitzes?to?showcase?the?hotel?to?potential?clients.?Attend?trade?shows?and?major?market?events?locally?and?nationally?to?promote?new?business?and?increase?sales?and?marketing?opportunities?for?the?hotel.
5.Direct?day-to-day?sales?activities,?plan?and?assign?work,?and?establish?performance?and?development?goals?for?team?members.?Provide?mentoring,?coaching?and?regular?feedback?to?help?manage?conflict,?improve?team?member?performance,?and?recognise?good?performance.
6.Educate,?train?and?motivate?sales?and?marketing?teams?to?achieve?hotel?revenue?goals.?Ensure?staff?has?the?information,?market?data,?tools?and?equipment?to?successfully?carry?out?job?duties.
7.Develop?and?maintain?relationships?with?key?clients?and?outside?contacts?(example:?guests,?airliners,?wholesalers,?travel?agencies,?ad?agencies,?local?community?groups)?in?order?to?produce?group?and/or?convention?business,?to?include?room?sales,?food?and?beverage?sales,?and?catering/banquet?services.
8.Provide?guests?with?information?(example:?loyalty?programmes,?area?attractions,?restaurants,?facility?information)?to?enhance?guest?experience.
9.Schedule?conventions?and/or?business?group?activities?at?the?hotel?and?coordinate?with?other?hotel-level?departments?to?facilitate?services?agreed?upon?by?the?sales?office?and?prospective?clients.
10.Communicate?to?appropriate?departments?all?pertinent?information?requirements?and?special?needs?for?arriving?VIP’s,?large?groups,?and?other?key?guests.
11.Lead?marketing?efforts?to?up?sell?guests?on?hotel?services,?offerings,?and?amenities.
12.Identify?operational?problems?that?reduce?the?effectiveness?of?marketing?activities?and?overall?hotel?sales?performance?and?work?with?appropriate?department?on?solutions.
13.Develop?awareness?and?reputation?of?the?hotel?and?the?brand?in?the?local?community,?may?serve?as?the?hotel?representative?for?media?related?inquiries.
14.Work?closely?with?key?business?leaders,?officials,?and?representatives?of?local?community?groups?within?the?city?to?ensure?constant?high?profile?exposure?for?the?hotel.
15.Effectively?communicate?and?market?aspects?of?the?hotel?that?are?sustainable?or?“green”?and?use?information?to?gain?new?business?opportunities.
16.Work?with?advertising?agencies,?consulting?firms,?and?vendors?to?maximise?advertising?investments?and?ensure?ads?represent?brand?identity.
17.Perform?other?duties?as?assigned.?
任職要求?
市場營銷或相關專業學士及以上學歷或同等學歷，4?年及以上服務業或酒店業市場營銷或相關工作經驗，需具備直接管理銷售團隊經驗。需要熟知度假酒店市場，尤其具備籌開工作經驗者會被優先考慮。能同時使用英語交流者優先。
QUALIFICATIONS?AND?REQUIREMENTS
Bachelor’s?degree?/?higher?education?qualification?/?equivalent?in?marketing?or?related?field,?and?four?or?more?years?of?experience?in?a?hospitality?or?hotel?sales?and?marketing?setting?with?direct?supervisory?experience?over?a?sales?team.?Experience?in?resort?market?required,?especially?for?hotel?preopening?would?be?highly?preferred.?English?Speaker?preferred.
