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崗位職責/職位描述

Hotel Marketing and Advertising酒店營銷與廣告

·????????Executes annual marketing plan to budget, inconsultation with the GM, Food and Beverage leader, Operations leaders, andcluster marketing and ecommerce teams.

與總經理、餐飲領導、運營領導、區域營銷和電子商務團隊協商，執行年度營銷計劃。

·????????Partners with Operations, Food & Beverageand Sales teams to execute promotions and campaigns to target in-house guestswith promotions that drive incremental revenue to the hotel.

與運營、餐飲和銷售團隊合作，執行針對酒店內部客人的促銷活動，增加酒店收入。

·????????Acts as the liaison between the marketingdepartment and advertising agency on the tactical advertising campaigns'creative and media plans, particularly for food and beverage promotions.

作為市場部和廣告公司之間的聯絡人，負責營銷活動的創意和媒體計劃，特別是食品和飲料的促銷。

·????????Manages F&B media schedules and verifiesprompt settlement of accounts.

管理餐飲媒體日程安排，并核實及時結算。

Social Media Content Management社交媒體內容管理

·????????Facilitates social media engagement andupdating content in local digital channels (e.g., hotel website, travel sites).

促進社交媒體的參與和本地數字渠道的內容更新(如酒店網站、旅游網站) 。

·????????Develops and executes promotions campaign inF&B, weddings, spa, rooms and conferences through relevant digital andsocial media channels.

通過相關的數字和社交媒體渠道，開發并執行餐飲、婚禮、水療、客房和會議的促銷活動。

·????????Engages in proactive online reputationmanagement by surfacing relevant guest comments (positive or negative) insocial media channels and responds accordingly.?

通過在社交媒體上發表相關的客人評論(正面或負面的)，并做出相應的回應，積極參與在線聲譽管理。

·????????Public Relations and Visual Asset Management

公共關系和視覺資產管理。

Direct Marketing and Collateral Development 直接營銷和印刷品的開發

·????????Coordinates and executes Hotel and F&Bprinted materials.

協調并執行酒店和餐飲部的印刷材料。

·????????Controls quantity and inventory of all Hotelmarketing collateral and verifies copies are filed in a comprehensive manner.

控制所有酒店營銷資料的數量和庫存，并確認復印件已全面歸檔。

·????????Assists in the production of all property,F&B display, and temporary signage in hotel public areas.

協助制作酒店公共區域的所有酒店、餐飲展示和臨時標識。

·????????Promotes collection of competitors collateraland publicity on a monthly basis.

每月推動競爭對手資料的收集和宣傳。

·????????Manages the execution of F&B directmarketing activities.

管理餐飲直接營銷活動的執行。

·????????Verifies all collateral is as per brandstandard guidelines and in compliance with Brand Standard Audit (BSA).

確認所有附屬品符合品牌標準，并符合品牌標準審核(BSA)。