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崗位職責/職位描述

Primary Responsibilities 主要職責
·Produce an e-business sales & marketing Plan about hotels products, drive revenue through all activities in all channels: OTA platforms, WeChat, Douyin, Xiaohongshu and allive stream platforms.
·Lead outlet managers to do monthly marketing plan, coordinate Wellness activities and laundry service packages, RevMax revenue online. Holiday and special days promotions online.
·Hotel poster and e-filyer design services hotel marketing and digital plan; Assist MarCOM to increase WeChat fans and Douying Fans.
·Connection sales teams and marketing team， balance all resources; suggest rate plan and maximum revenue on different platforms for each product.
·Integrated marketing policy for very hotel products, goal setting and incentive plan for all divisions and HODs.
·Focus on market competitor performance, do something new, make sure we are market leader.
·Monitor the prices, room availability and inventory on the OTA platform, ensure the accuracy of the information and make timely adjustments to optimize revenue management.
·Regularly assess the sales performance of the OTA channels, submit analysis reports and propose improvement plans.

·統籌酒店線上營銷渠道包括但不限于各線上旅行社、酒店微信平臺、美團、抖音、小紅書、各直播平臺；增加酒店在線收入；
·統籌酒店客房，各餐廳、康體、客房洗衣等線上營銷活動；實現日常、節假日及特殊時段在線銷售指標；
·與市場傳訊充分溝通，酒店產品內容輸出和時間節點服務于在線營銷策略；協助實施酒店增粉計劃；
·實現銷售和市場營銷有機結合；充分協調各方資源，建議產品定價并實現收益最大化；·
·針對每一產品貫徹落實全員營銷策略，任務和獎勵同步，并實行部門總監負責制；
·關注競爭酒店，敢于創新，成為市場領導者；
·監控OTA平臺價格、房態及庫存，確保信息準確并及時調整，優化收益管理；
·定期評估OTA渠道的銷售表現，提交分析報告并提出改進方案。

Knowledge and Experience知識和經驗
·Have more than3 years sales experiences in hotel and more than 2 years work experiences of digital sales.
·Possess extensive social activity and strong organizing abilities.
·Good selling and negotiation skills.
·Good at hotel products learning related in F&B, Wellness and Housekeeping, laws and regulations of live-stream industry.
·Excellent communication and coordination skills, capable of efficiently connecting with the OTA platform and various internal departments;
·Familiar with the operation rules of the OTA platform and the industry trends in the hotel sector, with strong market sensitivity and data analysis capabilities.

·具有3年以上酒店銷售工作經驗，并有2年以上數字營銷工作經歷；
·具有廣泛的社交活動能力和較強的組織協調能力；
·良好的銷售和談判技巧；
·良好的學習能力：加強餐飲、康體和客房知識學習；了解直播行業法律法規；
·優秀的溝通協調能力，能夠高效對接OTA平臺及內部各部門；
·熟悉OTA平臺運營規則及酒店行業動態，具備較強的市場敏感度和數據分析能力。