- 職位性質(zhì)：全職
- 工作地區(qū)：四川省成都市
- 招聘人數(shù)：1人
- 學 歷：本科
- 工作經(jīng)驗：3年以上
- 提供食宿：食宿面議
- 年齡要求：不限
- 計算機能力：精通
- 語言要求：不限
- 國際聯(lián)號工作經(jīng)歷：優(yōu)先
- 薪資待遇：6千-9千
- 職位有效期：2026-04-07至2026-05-07
As an integral part of the marketing discipline, Digital Marketing is a strategic function,and encompasses the actions we fake to influence our external guests, internal guests, owners, company and community-at-large. Maintenance of whotels.com, EDM, and hotel presence on key OTA channels, promotions are all means to accomplish the goal of enhanced brand and business perception when aligned with marketing objectives, enhanced business.
數(shù)字營銷作為市場營銷的一部分，是及具戰(zhàn)略性功能的。通過其自身行為來影響酒店外部客人、同事、業(yè)主、公司以及社區(qū)等。通過 whotels.com 的維護，EDM 的管理以及主要第三方網(wǎng)站的維護，推廣來提供品牌知名度和酒店收益。
Manage all online marketing initiatives for a hotel or designated set of hotels. Pian and execute marketing campaigns at a properly level, enabling more customized and need based online marketing for hotels. (e.g., Weibo, WeChat, TikTok, Instagram, Facebook) Core role is to optimize the website marketing, manage EDM tool, online content management fools for third parties & branded websites, manage and execute online advertising plan and be the primary owner of all relevant online reporting.
計劃、管理和執(zhí)行營銷活動，滿足更多需求。核心的作用是優(yōu)化網(wǎng)站營銷，管理電子營銷工具(例如，微博、微信、抖音、INS、FB 等)，為第三方及集團網(wǎng)站的在線內(nèi)容管理工具，管理和執(zhí)行的在線廣告計劃。負貴所有相關(guān)的網(wǎng)上申請。
Key responsibility is to drive marketing solutions that will improve performance for the various online channels and together with Revenue Management team to support property's overall Revenue Per Available Room (Rev Par) index and other key customer metrics according to brand.
主要職責是與收益管理團隊合作，通過各種在線渠道，推動市場營銷，以增加酒店平均客房收入。
Digital Marketing activities and budget must be integrated into the hotel's overall marketing plan and must parallel the primary revenue objectives of the hotel., Every Marketing piece should strive to impact the hotel's revenue objectives and be directed towards a specific goal. The marketing of The W philosophy and gold standards must be paramount in all activities and showcase the strength of our brand and enhance mystique.
數(shù)字營銷活動和預(yù)算必須納入酒店的整體市場營銷計劃中，其目標也需同酒店或度假村的主要收入目標致。所有數(shù)字營銷活動都應(yīng)努力，以達到增加酒店收入的目標。W 酒店的所有對外溝通都應(yīng)該遵守黃金標準，將品牌實力展現(xiàn)人前，并鞏固 W 秘訣。
The Digital Marketing Manager should be aware of and actively support corporate marketing campaigns and proactively guide and direct efforts that enhance the company's special promotions and packages, company philosophy/management-style perspectives, and profit building for the Guidance Team.
數(shù)字營銷經(jīng)理需了解并且主動支持集團市場活動，積極引導(dǎo)公司的經(jīng)營管理風格，以積極推廣集團的優(yōu)惠和套餐，達到收益最大化。
Bachelor's degree or higher, with a major in Marketing, Hospitality Management, Public Relations, Journalism, or a relevant discipline.
本科畢業(yè)及以上市場營銷/酒店管理/公關(guān)或新聞等相關(guān)專業(yè)
Three to eight years in Digital Marketing business.
3至8年的數(shù)字營銷工作經(jīng)驗。
Creative talent.
具有創(chuàng)新意識。
Sound understanding of Digital Marketing business.
對數(shù)字營銷相關(guān)工作有正確認識。
Three to eight years in Digital Marketing business.
3至8年的數(shù)字營銷工作經(jīng)驗。
Travel, hospitality or luxury goods background preferred.
有旅游，酒店或者奢侈品牌工作經(jīng)驗者優(yōu)先。
Results-driven accountability for all Digital Marketing efforts, which are tracked and evaluated.
有駕馭數(shù)字營銷活動的能力。
