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崗位職責(zé)/職位描述

job overview職位概述

Digital Supervisor is responsible for all aspects of the hotels’ online and electronicpresence and distribution, working closely with the different revenuegenerating departments in the Hotel. Increase revenue through build up andmonitor the key performance KPI of online channels.

電子商務(wù)主任需要對(duì)酒店的各個(gè)線上分銷渠道負(fù)責(zé)，同時(shí)也需要與酒店的各個(gè)部門緊密合作，通過(guò)建立和監(jiān)管線上渠道關(guān)鍵指標(biāo)，提升分銷收益。

At InterContinentalHotels & Resorts? we want our guests to feel special,cosmopolitan and In the Know which means we need you to:

在洲際酒店及度假村?，我們希望賓客感覺(jué)風(fēng)格獨(dú)特、時(shí)尚現(xiàn)代和深入洞悉，這意味我們需要你：

·???? Be charming by being approachable, having confidence and showing respect.

親切、充滿自信、體現(xiàn)尊重來(lái)展現(xiàn)富有魅力的你。

·???? Stay in the moment by understanding and anticipating guests’ needs, being attentiveand taking ownership of getting things done.

理解和預(yù)測(cè)賓客的需要、做到細(xì)心周到、具主人翁精神、把事情辦好，保持專注當(dāng)下。

·???? Make it memorable by being knowledgeable, sharing stories and showing your style tocreate moments that make people feel special.

見(jiàn)多識(shí)廣、分享閱歷、展現(xiàn)你的風(fēng)格來(lái)創(chuàng)造令人感覺(jué)特別的時(shí)刻，做到令人難忘。

Duties andResponsibilities工作職責(zé)

???????????????????????????????????????

·????????Manage all online marketingactivities of the hotel, develop e-commerce business of the hotel and promotethe hotel through the online platform

管理酒店所有在線營(yíng)銷活動(dòng)，通過(guò)網(wǎng)上平臺(tái)發(fā)展酒店電子商務(wù)業(yè)務(wù)，為酒店在各個(gè)線上渠道做宣傳。

·????????Optimize online marketing,content management of third-party networks (such as C-trip and Fliggy), andcomplete product online display monitor

優(yōu)化線上營(yíng)銷，第三方網(wǎng)絡(luò)（如：攜程、飛豬）內(nèi)容管理，完成各網(wǎng)絡(luò)渠道產(chǎn)品展示管理。

·????????Monitor e-commerce business, beresponsible for daily maintenance and update work and external publicity andpromotion;

對(duì)電子商務(wù)業(yè)務(wù)進(jìn)行監(jiān)控，負(fù)責(zé)做好日常的維護(hù)更新工作以及對(duì)外宣傳推廣。

·????????Regularly carry out theperformance report of the responsible part of the sales plan, and put forwardSuggestions on the problems existing in the implementation of the plan

定期進(jìn)行銷售計(jì)劃中所負(fù)責(zé)部分的執(zhí)行情況報(bào)告，并對(duì)計(jì)劃執(zhí)行中存在的問(wèn)題提出意見(jiàn)。

·????????Manage and execute a commercestrategy to include all marketing efforts of the property including traffic andrevenue generation programs via social media, general online platform, highquality third party or organization. These programs will cover both acquiringnew customers and encouraging repeat visits by existing customers.

通過(guò)社交媒體、在線常用銷售渠道、優(yōu)質(zhì)線上營(yíng)銷第三方等在線平臺(tái)和機(jī)構(gòu)，管理和執(zhí)行電子商務(wù)戰(zhàn)略，包括酒店所有的在線營(yíng)銷工作及買賣和創(chuàng)收方案。這些方案將在覆蓋新客戶的同時(shí)鼓勵(lì)老客戶再次回訪。

·????????Own and manage all hotelproduct online and ensure the effectiveness, accuracy and the marketing modelto achieve better revenue.

管理及維護(hù)酒店產(chǎn)品在各個(gè)線上營(yíng)銷渠道的實(shí)時(shí)性、準(zhǔn)確性及營(yíng)銷形式，以獲取更高的營(yíng)銷利潤(rùn)。

·????????Attention to main social mediachannels and marketing campaign, report to management and ensure to joinsuitable activity for hotel.

關(guān)注主流社交媒體工具及營(yíng)銷活動(dòng)，并及時(shí)上報(bào)相關(guān)管理層以確認(rèn)參與適合酒店的營(yíng)銷活動(dòng)。

·????????Coordinate Hotel campaignslocally for packages and corporate with IHG to launch the activity

協(xié)助酒店進(jìn)行當(dāng)?shù)氐拇黉N活動(dòng)包括促銷包價(jià)，并協(xié)同總部的同事貫徹這些活動(dòng)。

·????????Maintain social media and replyguest comment (i.e. C-trip,Dian Ping/Meituan, Fliggy, TripAdvisor and OTAmarketing tool etc.) including reply guest comment timely according IHG socialmedia response standards.

維護(hù)媒體平臺(tái)及回復(fù)客評(píng)內(nèi)容（例如：攜程、大眾點(diǎn)評(píng)/美團(tuán)、飛豬、貓途鷹等OTA 營(yíng)銷版塊等），按照集團(tuán)媒體響應(yīng)標(biāo)準(zhǔn)及時(shí)回復(fù)平臺(tái)客人評(píng)價(jià)留言。

·????????Responsible for hotel onlineperformance & revenue KPI.

承擔(dān)酒店線上渠道表現(xiàn)及收益的業(yè)績(jī)?nèi)蝿?wù)。

·????????Coordinate Director ofMarketing & Communications to create yearly Marketing plan digital part,and execute according to the plan.

協(xié)助市場(chǎng)傳訊總監(jiān)完成年度電子商務(wù)版塊計(jì)劃，并良好的按照計(jì)劃執(zhí)行。

·????????Perform other duties asassigned. 完成其他的指定工作。

QUALIFICATIONSAND REQUIREMENTS任職要求

Expected to possess thefollowing skills: 具備以下技能：

·????????電子商務(wù)或相關(guān)學(xué)歷專業(yè)學(xué)位 Digital or E-commerce degree orrelated profession?

·????????電子商務(wù)及渠道營(yíng)銷知識(shí)儲(chǔ)備，曾任職于市場(chǎng)銷售部門或商務(wù)職能部門

Experience of digital marketing &distribution, working with sales & marketing or commercial department

·????????Marketresearch and forecasting ability 具有市場(chǎng)調(diào)查和預(yù)測(cè)能力

·????????Softwareknowledge 電腦軟件應(yīng)用知識(shí)

·????????Demonstratedcustomer development and relationship management skills 客戶發(fā)展及關(guān)系管理能力

·????????Self-confidence,energy and enthusiasm 自信、精力旺盛及熱情

·????????Abilityto present ideas, expectations and information in a concise, well-organizedmanner

良好的表達(dá)及組織能力

·????????Mustbe able to work well under pressure in a fast paced and constantly changingenvironment.

能在快節(jié)奏和不斷變化的環(huán)境及壓力下工作

·????????Excellentinterpersonal conflict management skills 出色的人際交往能力

·????????Effectivetime management skills 高效的時(shí)間管理能力

·? ? ? ? ?Demonstrated leadership skills領(lǐng)導(dǎo)能力

The statements in this job description areintended to describe the essential nature and level of work being performed.They are not intended to be ALL responsibilities or qualifications of the job. 此職位描述所說(shuō)明的只是該項(xiàng)工作的主要職責(zé)與完成標(biāo)準(zhǔn)。本文的職位描述并不是獲得本職位需要承擔(dān)的所 有責(zé)任和需要滿足的所有要求。