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崗位職責/職位描述

job overview職位概述

Digital Supervisor is responsible for all aspects of the hotels’ online and electronicpresence and distribution, working closely with the different revenuegenerating departments in the Hotel. Increase revenue through build up andmonitor the key performance KPI of online channels.

電子商務主任需要對酒店的各個線上分銷渠道負責，同時也需要與酒店的各個部門緊密合作，通過建立和監管線上渠道關鍵指標，提升分銷收益。

At InterContinentalHotels & Resorts? we want our guests to feel special,cosmopolitan and In the Know which means we need you to:

在洲際酒店及度假村?，我們希望賓客感覺風格獨特、時尚現代和深入洞悉，這意味我們需要你：

·???? Be charming by being approachable, having confidence and showing respect.

親切、充滿自信、體現尊重來展現富有魅力的你。

·???? Stay in the moment by understanding and anticipating guests’ needs, being attentiveand taking ownership of getting things done.

理解和預測賓客的需要、做到細心周到、具主人翁精神、把事情辦好，保持專注當下。

·???? Make it memorable by being knowledgeable, sharing stories and showing your style tocreate moments that make people feel special.

見多識廣、分享閱歷、展現你的風格來創造令人感覺特別的時刻，做到令人難忘。

Duties andResponsibilities工作職責

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·????????Manage all online marketingactivities of the hotel, develop e-commerce business of the hotel and promotethe hotel through the online platform

管理酒店所有在線營銷活動，通過網上平臺發展酒店電子商務業務，為酒店在各個線上渠道做宣傳。

·????????Optimize online marketing,content management of third-party networks (such as C-trip and Fliggy), andcomplete product online display monitor

優化線上營銷，第三方網絡（如：攜程、飛豬）內容管理，完成各網絡渠道產品展示管理。

·????????Monitor e-commerce business, beresponsible for daily maintenance and update work and external publicity andpromotion;

對電子商務業務進行監控，負責做好日常的維護更新工作以及對外宣傳推廣。

·????????Regularly carry out theperformance report of the responsible part of the sales plan, and put forwardSuggestions on the problems existing in the implementation of the plan

定期進行銷售計劃中所負責部分的執行情況報告，并對計劃執行中存在的問題提出意見。

·????????Manage and execute a commercestrategy to include all marketing efforts of the property including traffic andrevenue generation programs via social media, general online platform, highquality third party or organization. These programs will cover both acquiringnew customers and encouraging repeat visits by existing customers.

通過社交媒體、在線常用銷售渠道、優質線上營銷第三方等在線平臺和機構，管理和執行電子商務戰略，包括酒店所有的在線營銷工作及買賣和創收方案。這些方案將在覆蓋新客戶的同時鼓勵老客戶再次回訪。

·????????Own and manage all hotelproduct online and ensure the effectiveness, accuracy and the marketing modelto achieve better revenue.

管理及維護酒店產品在各個線上營銷渠道的實時性、準確性及營銷形式，以獲取更高的營銷利潤。

·????????Attention to main social mediachannels and marketing campaign, report to management and ensure to joinsuitable activity for hotel.

關注主流社交媒體工具及營銷活動，并及時上報相關管理層以確認參與適合酒店的營銷活動。

·????????Coordinate Hotel campaignslocally for packages and corporate with IHG to launch the activity

協助酒店進行當地的促銷活動包括促銷包價，并協同總部的同事貫徹這些活動。

·????????Maintain social media and replyguest comment (i.e. C-trip,Dian Ping/Meituan, Fliggy, TripAdvisor and OTAmarketing tool etc.) including reply guest comment timely according IHG socialmedia response standards.

維護媒體平臺及回復客評內容（例如：攜程、大眾點評/美團、飛豬、貓途鷹等OTA 營銷版塊等），按照集團媒體響應標準及時回復平臺客人評價留言。

·????????Responsible for hotel onlineperformance & revenue KPI.

承擔酒店線上渠道表現及收益的業績任務。

·????????Coordinate Director ofMarketing & Communications to create yearly Marketing plan digital part,and execute according to the plan.

協助市場傳訊總監完成年度電子商務版塊計劃，并良好的按照計劃執行。

·????????Perform other duties asassigned. 完成其他的指定工作。

QUALIFICATIONSAND REQUIREMENTS任職要求

Expected to possess thefollowing skills: 具備以下技能：

·????????電子商務或相關學歷專業學位 Digital or E-commerce degree orrelated profession?

·????????電子商務及渠道營銷知識儲備，曾任職于市場銷售部門或商務職能部門

Experience of digital marketing &distribution, working with sales & marketing or commercial department

·????????Marketresearch and forecasting ability 具有市場調查和預測能力

·????????Softwareknowledge 電腦軟件應用知識

·????????Demonstratedcustomer development and relationship management skills 客戶發展及關系管理能力

·????????Self-confidence,energy and enthusiasm 自信、精力旺盛及熱情

·????????Abilityto present ideas, expectations and information in a concise, well-organizedmanner

良好的表達及組織能力

·????????Mustbe able to work well under pressure in a fast paced and constantly changingenvironment.

能在快節奏和不斷變化的環境及壓力下工作

·????????Excellentinterpersonal conflict management skills 出色的人際交往能力

·????????Effectivetime management skills 高效的時間管理能力

·? ? ? ? ?Demonstrated leadership skills領導能力

The statements in this job description areintended to describe the essential nature and level of work being performed.They are not intended to be ALL responsibilities or qualifications of the job. 此職位描述所說明的只是該項工作的主要職責與完成標準。本文的職位描述并不是獲得本職位需要承擔的所 有責任和需要滿足的所有要求。