- 職位性質：全職
- 工作地區：南京市玄武區
- 招聘人數：1人
- 學 歷：不限
- 工作經驗：5年以上
- 提供食宿：不限
- 年齡要求：不限
- 計算機能力：不限
- 語言要求：不限
- 國際聯號工作經歷：優先
- 薪資待遇：1.8萬-2.5萬
- 職位有效期：2026-01-15至2026-04-15
職位：市場傳媒總監 Director of Marketing Communications
崗位職責/職位描述
【職位概述】
該職位負責制定和執行酒店的市場傳媒策略，確保與高端酒店的市場定位一致，并通過多渠道傳播策略推動業務增長，將散客市場占有率提升至平均市場份額，提升酒店知名度、客戶忠誠度和市場份額。
Job Overview:
This position is responsible for developing and executing comprehensive marketing communication strategies, ensuring alignment with the luxury market positioning and driving business growth through multi-channel communication strategies to expand?the market share of individual travelers to the average market level and?increase the brand awareness, customer loyalty, and market share for our luxury hotel.
【主要職責】
1.品牌管理：監督品牌標識、視覺設計和傳播內容的質量，確保符合高端市場標準。
2.市場傳媒策略：通過數據分析和市場調研，制定并執行年度市場傳媒計劃和線上營銷策略，包括數字營銷、社交媒體廣告、公關活動等。
3.媒體關系與公關：建立并維護與主流媒體的關系，策劃并執行高端市場活動，提升酒店在高端市場的曝光率和美譽度。
4.社交媒體：監督社交媒體內容創作，確保與品牌調性一致并吸引目標客戶群體。
5.團隊管理與協作：領導并激勵市場傳媒團隊，與其他部門緊密合作，確保市場傳媒策略與整體業務目標一致。
Key Responsibilities:
1.Brand Management: Oversee the quality of brand identity, visualdesign, and communication content to meet luxury market standards.
2.Marketing Communications Strategy: Optimize communication strategiesthrough data analysis and market research and execute annual marketingcommunication plans, including digital marketing, social media, PR campaigns.
3.Media Relations & PR: Build and maintain relationships withmainstream media, Plan and execute PR activities to increase the visibility andreputation of our hotel in the luxury market.
4.Social Media: Supervise social media content creation to ensurealignment with brand tone and appeal to target audiences.
5.Team Management & Collaboration: Lead and motivate the marketingcommunications team and collaborate closely with other departments to alignmarketing communication strategies with overall business objectives.
【任職要求】
1.教育背景：本科及以上學歷。
2.工作經驗：三年以上同崗位工作經驗，有國際品牌同崗位工作經驗優先考慮。
Qualifications:
1.Education: Bachelor’s degree or higher.
2.Experience: Minimum 3 years of experience in the same role is required.
【技能要求】
1.熟悉高端市場的消費者行為。
2.強大的數字營銷和社交媒體運營經驗，精通數據分析工具。
3.優秀的溝通能力和團隊管理能力，能夠與內外部利益相關者有效合作。
4.注重細節，追求卓越，能夠在高壓環境下高效工作。
Skills:
1.A deep understanding of luxury consumer behavior.
2.Strong digital marketing and social media expertise, proficient indata analysis tools.
3.Outstanding communication and team management skills, with the abilityto collaborate effectively with internal and external stakeholders.
4.Detail-oriented, excellence-driven, and able to perform efficientlyunder pressure.
