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職位:數字營銷總監
  • 職位性質:全職
  • 工作地區:福建省廈門市
  • 招聘人數:1人
  • 學  歷:大專
  • 工作經驗:8年以上
  • 提供食宿:提供食宿
  • 年齡要求:28-45
  • 計算機能力:熟練
  • 語言要求:不限
  • 國際聯號工作經歷:不限
  • 薪資待遇:7千-2萬
  • 職位有效期:2026-03-26至2026-06-24
職位描述

Digital Strategy Execution數字戰略執行
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Ensures hotels'
eCommerce strategies are effectively implemented in the online platform
確保酒店的電子商務戰略在在線平臺上得到有效實施
?
Ensures compliance
and participation in company promotions and eCommerce channels
確保遵守并參與公司促銷活動和電子商務渠道
?
Promotes and
protects brand equity促進和保護品牌資產
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Understand the
working relationships between sales, revenue and F&B
了解銷售、收入和餐飲之間的工作關系
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Demonstrates
knowledge of job-relevant issues, products, systems and processes
展示與工作相關的問題、產品、系統和流程方面的知識
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Executes annual
marketing plan to budget, in consultation with the GM, Food and Beverage
leader, Operations leaders, Sales & Revenue leaders and eCommerce leaders
與總經理、餐飲領導、運營領導、銷售與收入領導以及電子商務領導協商,執行符合預算的年度營銷計劃
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Partners with
Operations, Food & Beverage and Sales teams to execute promotions and
campaigns to target in-house guests with promotions that drive incremental
revenue to the hotel.
與運營、餐飲和銷售團隊合作,執行促銷和活動,針對內部客人開展促銷活動,增加酒店收入。
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Acts as the liaison
between the marketing department and advertising agency on the tactical
advertising campaigns' creative and media plans, particularly for food and
beverage promotions.
就戰術性廣告活動的創意和媒體計劃,尤其是餐飲促銷活動,擔任市場營銷部門與廣告公司之間的聯絡人。
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Partners with
property Revenue Management to verify correct offer loading, verifying
advertisement targeting is correctly directed at relevant consumer groups
與酒店收入管理部門合作,核實正確的優惠加載,核實廣告目標是否正確針對相關消費群體
?
Verifies all
advertising for the hotel in digital channels is in alignment with brand voice.
核實酒店在數字渠道上的所有廣告都符合品牌聲音
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Facilitates social
media engagement and updating content in local digital channels (e.g., hotel
website, travel sites).
促進社交媒體參與,更新本地數字渠道(如酒店網站、旅游網站)的內容
?
Engages in proactive
online reputation management by surfacing relevant guest comments (positive or
negative) in social media channels and responds accordingly.
通過在社交媒體渠道上發布相關賓客評論(正面或負面),參與積極主動的在線聲譽管理,并做出相應回應


Marketing and
Communication Partnership營銷與交流伙伴關系
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Assists in the development and execution of
the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.).
協助制定和執行酒店群營銷計劃(如重定向活動、OTA 營銷等)
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Develops the offer landing page on
Marriott.com for cluster offers.
在萬豪網站(Marriott.com)上開發集群優惠的登陸頁面
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Identifies and obtains Marriott.com and OTA
marketing and merchandising placements as appropriate.
酌情確定并獲得 Marriott.com 和
OTA 市場營銷和商品銷售位置
?
Creates mini-sites for domestic segment
marketing efforts where needed (e.g. MICE or Weddings).
根據需要為國內市場營銷工作創建迷你網站(如會展或婚禮)
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Develops and executes promotions campaign in
F&B, weddings, spa, rooms and conferences through relevant digital and
social media channels.
通過相關數字和社交媒體渠道,制定并執行餐飲、婚宴、水療、客房和會議方面的促銷活動
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Executes email marketing, and display
advertising.
執行電子郵件營銷和展示廣告


Policies and Procedures政策和程序
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Protect the privacy
and security of guests and coworkers.
保護客人和同事的隱私和安全。
·
Maintain
confidentiality of proprietary materials and information.
保護客人和同事的隱私和安全。
·
Follow company and
department policies and procedures.
遵守公司和部門的政策和程序。
·
Perform other
reasonable job duties as requested by Supervisors.
主管要求的其他合理工作職責。
·
Ensure uniform,
nametags, and personal appearance are clean, hygienic, professional and in
compliance with company policies and procedures.
確保制服、姓名牌和個人儀表干凈、衛生、專業,符合公司政策和程序。


Sales銷售
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Use sales techniques
that maximize revenue while maintaining existing guest loyalty to Marriott.
運用銷售技巧,在保持現有客人對萬豪的忠誠度的同時,使收入最大化。
·
Promote awareness of
brand image internally and externally.
在公司內外提升品牌形象。
·
Recognize
opportunities to up-sell the customer and sell enhancements to create a better
Marriott experience or event.
發現向客戶追加銷售的機會,并銷售改進產品,以創造更好的萬豪體驗或活動。