- 職位性質(zhì)：全職
- 工作地區(qū)：福建省廈門(mén)市
- 招聘人數(shù)：1人
- 學(xué) 歷：大專(zhuān)
- 工作經(jīng)驗(yàn)：不限
- 提供食宿：提供食宿
- 年齡要求：不限
- 計(jì)算機(jī)能力：不限
- 語(yǔ)言要求：不限
- 國(guó)際聯(lián)號(hào)工作經(jīng)歷：不限
- 薪資待遇：1萬(wàn)-1.5萬(wàn)
- 職位有效期：2026-05-26至2026-08-24
Hotel
Marketing and Advertising酒店?duì)I銷(xiāo)與廣告
·
Executes annual marketing plan to budget, in
consultation with the GM, Food and Beverage leader, Operations leaders, and
cluster marketing and ecommerce teams.
與總經(jīng)理、餐飲領(lǐng)導(dǎo)、運(yùn)營(yíng)領(lǐng)導(dǎo)、區(qū)域營(yíng)銷(xiāo)和電子商務(wù)團(tuán)隊(duì)協(xié)商，執(zhí)行年度營(yíng)銷(xiāo)計(jì)劃。
·
Partners with Operations, Food & Beverage and
Sales teams to execute promotions and campaigns to target in-house guests with
promotions that drive incremental revenue to the hotel.
與運(yùn)營(yíng)、餐飲和銷(xiāo)售團(tuán)隊(duì)合作，執(zhí)行針對(duì)酒店內(nèi)部客人的促銷(xiāo)活動(dòng)，增加酒店收入。
·
Acts as the liaison between the marketing department
and advertising agency on the tactical advertising campaigns' creative and
media plans, particularly for food and beverage promotions.
作為市場(chǎng)部和廣告公司之間的聯(lián)絡(luò)人，負(fù)責(zé)營(yíng)銷(xiāo)活動(dòng)的創(chuàng)意和媒體計(jì)劃，特別是食品和飲料的促銷(xiāo)。
·
Manages F&B media schedules and verifies prompt
settlement of accounts.
管理餐飲媒體日程安排，并核實(shí)及時(shí)結(jié)算。
·
Partners with property Revenue Management to verify
correct offer loading, verifying advertisement targeting is correctly directed
at relevant consumer groups.
與酒店收入管理合作，驗(yàn)證正確的報(bào)價(jià)加載，驗(yàn)證廣告定位正確地針對(duì)相關(guān)消費(fèi)者群體。
·
Executes email marketing, and display advertising.
執(zhí)行電子郵件營(yíng)銷(xiāo)和展示廣告。
·
Maintains frequent, active engagement with Cluster
eCommerce manager to verify alignment, pull-through, and 2-way communication
about the status, performance evaluation, opportunities, and issues related to
online programs and initiatives.
與區(qū)域電子商務(wù)經(jīng)理保持頻繁、積極的接觸，以驗(yàn)證一致性，并就在線(xiàn)項(xiàng)目和計(jì)劃的狀態(tài)、績(jī)效評(píng)估、機(jī)會(huì)和問(wèn)題進(jìn)行雙向溝通。
·
Verifies all advertising for the hotel in digital
channels is in alignment with brand voice.
確認(rèn)酒店所有的數(shù)字渠道廣告都與品牌聲音一致。
Social Media Content Management社交媒體內(nèi)容管理
·
Facilitates social media engagement and updating content in local
digital channels (e.g., hotel website, travel sites).
促進(jìn)社交媒體的參與和本地?cái)?shù)字渠道的內(nèi)容更新(如酒店網(wǎng)站、旅游網(wǎng)站) 。
·
Develops and executes promotions campaign in F&B, weddings, spa,
rooms and conferences through relevant digital and social media channels.
通過(guò)相關(guān)的數(shù)字和社交媒體渠道，開(kāi)發(fā)并執(zhí)行餐飲、婚禮、水療、客房和會(huì)議的促銷(xiāo)活動(dòng)。
·
Engages in proactive online reputation management by surfacing relevant
guest comments (positive or negative) in social media channels and responds
accordingly.
通過(guò)在社交媒體上發(fā)表相關(guān)的客人評(píng)論(正面或負(fù)面的)，并做出相應(yīng)的回應(yīng)，積極參與在線(xiàn)聲譽(yù)管理。
Public Relations and Visual Asset Management 公共關(guān)系和視覺(jué)資產(chǎn)管理
·
Develops a
comprehensive PR plan per quarter along with agency and further discuss with
DOM/GM for approval.
每季度與代理商一起制定全面的公關(guān)計(jì)劃，并與市場(chǎng)銷(xiāo)售總監(jiān)和總經(jīng)理溝通確認(rèn)，并獲得批準(zhǔn)。
·
Maintains a
comprehensive list of local media contracts, with particular emphasis on food
critics and bloggers.
·
Manages assigned
accounts as per the media account management system.
維護(hù)一份全面的當(dāng)?shù)孛襟w合同清單，特別關(guān)注美食評(píng)論家和博客。
·
Writes and
distributes all press releases for property events, promotions, and outlets.
撰寫(xiě)和分發(fā)所有關(guān)于房地產(chǎn)活動(dòng)、促銷(xiāo)活動(dòng)和銷(xiāo)售點(diǎn)的新聞稿。
·
Manages the
execution of hotel sponsored events, community/government relations activities,
and press promotional activities.
管理酒店贊助活動(dòng)、社區(qū)/政府關(guān)系活動(dòng)和媒體宣傳活動(dòng)的執(zhí)行。
·
Supports pull
through of impactful PR strategy & activities to drive quality press
coverage through media engagement, in alignment with communications objectives.
支持有效的公關(guān)策略和活動(dòng)，通過(guò)媒體參與推動(dòng)高質(zhì)量的媒體報(bào)道，與傳播目標(biāo)保持一致。
·
Verifies the news
clippings and other online, print, and social media mention report is completed
on a monthly basis for property distribution.
核實(shí)新聞剪報(bào)和其他在線(xiàn)、印刷和社交媒體提及報(bào)告已完成每月的基礎(chǔ)上的財(cái)產(chǎn)分配。
·
Manages external
vendors and media agencies; works with agency partners and continent PR leader
to identify strategic media buys for their hotel(s).
管理外部供應(yīng)商和媒體代理;與代理商合作伙伴和大陸公關(guān)負(fù)責(zé)人合作，為他們的酒店確定戰(zhàn)略性的媒體購(gòu)買(mǎi)。
·
Surfaces and vets PR
leads from the regional MarCom Leader regarding which are the best media to promote the hotel.
從區(qū)域市場(chǎng)傳媒的領(lǐng)導(dǎo)那里了解和確認(rèn)哪些是最好的媒體平臺(tái)，來(lái)宣傳酒店。
·
Supports the
co-ordination of photography for F&B advertising, collateral and public
relations purposes between the hotel, advertising agency and the regional field
marketing teams.
協(xié)助酒店、廣告公司和區(qū)域市場(chǎng)營(yíng)銷(xiāo)團(tuán)隊(duì)在餐飲廣告、宣傳品和公共關(guān)系方面的攝影協(xié)調(diào)工作。
·
Manages photo shoots
for seasonal or festive promotions in partnership with the cluster or area
marketing team.
與區(qū)域營(yíng)銷(xiāo)團(tuán)隊(duì)合作，管理季節(jié)性或節(jié)日促銷(xiāo)的照片拍攝。
·
Acts as central
point of contact for regionally approved local photographers for food, amenity,
and property imagery; coordinates with area or cluster marketing to verify all
photography adheres to brand voice.
作為區(qū)域認(rèn)可的當(dāng)?shù)厥称?、設(shè)施和酒店專(zhuān)門(mén)的攝影師的中心聯(lián)絡(luò)點(diǎn)；與區(qū)域進(jìn)行市場(chǎng)協(xié)調(diào)，確保所有的攝影作品都符合品牌的聲音。
Direct Marketing and Collateral
Development 直接營(yíng)銷(xiāo)和印刷品的開(kāi)發(fā)
·
Coordinates and
executes Hotel and F&B printed materials.
協(xié)調(diào)并執(zhí)行酒店和餐飲部的印刷材料。
·
Controls quantity
and inventory of all Hotel marketing collateral and verifies copies are filed
in a comprehensive manner.
控制所有酒店?duì)I銷(xiāo)資料的數(shù)量和庫(kù)存，并確認(rèn)復(fù)印件已全面歸檔。
·
Assists in the
production of all property, F&B display, and temporary signage in hotel
public areas.
協(xié)助制作酒店公共區(qū)域的所有酒店、餐飲展示和臨時(shí)標(biāo)識(shí)。
·
Promotes collection
of competitors collateral and publicity on a monthly basis.
每月推動(dòng)競(jìng)爭(zhēng)對(duì)手資料的收集和宣傳。
·
Manages the
execution of F&B direct marketing activities.
管理餐飲直接營(yíng)銷(xiāo)活動(dòng)的執(zhí)行。
·
Verifies all
collateral is as per brand standard guidelines and in compliance with Brand
Standard Audit (BSA).
確認(rèn)所有附屬品符合品牌標(biāo)準(zhǔn)，并符合品牌標(biāo)準(zhǔn)審核(BSA)。
General綜合
·
Assists and manages
the development, co-ordination and execution of all communications activities
with a strong emphasis on property F&B promotions and campaigns.
協(xié)助和管理所有傳播活動(dòng)的發(fā)展、協(xié)調(diào)和執(zhí)行，重點(diǎn)是酒店餐飲推廣和活動(dòng)。
·
Helps with the
publication of hotel’s newsletter(s).
協(xié)助酒店簡(jiǎn)訊的出版。
·
Supports
communications duties and functions as deemed necessary.
在必要時(shí)支持溝通職責(zé)和功能。
·
Assists in the
liaison and execution of joint F&B promotions.
協(xié)助餐飲部聯(lián)合促銷(xiāo)活動(dòng)的聯(lián)絡(luò)和執(zhí)行。
·
Works with eCommerce
to verify the Hotel’s website and related websites are updated on a regular
basis.
與電子商務(wù)部門(mén)合作，確保酒店網(wǎng)站和相關(guān)網(wǎng)站定期更新。
·
Partners with
Director of Marketing to create marketing plan aligned to hotel sales and
revenue strategy.
與市場(chǎng)總監(jiān)合作，根據(jù)酒店銷(xiāo)售和收入策略制定市場(chǎng)營(yíng)銷(xiāo)計(jì)劃。
·
Provides training
and marketing leadership and act as a marketing subject matter expert for GMs,
Sales Leaders and Managers, and Revenue leaders.
提供培訓(xùn)和市場(chǎng)領(lǐng)導(dǎo)，并作為總經(jīng)理，銷(xiāo)售領(lǐng)導(dǎo)和經(jīng)理，以及收入領(lǐng)導(dǎo)的市場(chǎng)主題專(zhuān)家。
·
Coordinates with
property and above property eCommerce and Revenue Management teams to report
success of property marketing and eCommerce performance.
與酒店及以上酒店的電子商務(wù)和收益管理團(tuán)隊(duì)協(xié)調(diào)，報(bào)告酒店?duì)I銷(xiāo)和電子商務(wù)的成功表現(xiàn)。
·
Keeps abreast of
competition and its collateral, advertising, and marketing efforts and
constantly evolving digital and marketing trends.
跟上競(jìng)爭(zhēng)及其附屬品、廣告和營(yíng)銷(xiāo)努力，并不斷發(fā)展數(shù)字和營(yíng)銷(xiāo)趨勢(shì)。
