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崗位職責/職位描述

在市場傳訊總監的指導與監督下，嚴格遵循酒店現行政策及流程開展工作，通過高效的市場溝通維護并提升酒店品牌形象，助力酒店營收增長。協助統籌市場傳訊部日常運營，確保各項工作高效落地、按時完成。嚴格把控所有宣傳物料與廣告內容，使其符合集團標準，精準呈現酒店品牌形象與市場定位。協同市場傳訊總監，共同推進廈門W酒店品牌定位落地及營收目標達成。圍繞酒店市場營銷戰略規劃與整體經營目標，為市場傳訊總監提供專業建議與支持，持續塑造并強化廈門W酒店優質品牌形象。嚴守集團各項標準，保障品牌形象統一，維護酒店及關聯酒店的整體品牌口碑。
Works under the guidance and supervision of the Director of Marketing Communications, within the framework of the hotel's existing policies and procedures. Maintains and enhances the hotel's positive image through effective marketing communications, thereby driving revenue growth. Assists in managing the Marketing Communications department to ensure dally tasks are completed in a timely manner. Ensures all promotional materials and advertisements meet brand standards , preserving the hotel's correct image and positioning. Collaborates with the Director of Marketing Communications to achieve the market positioning and revenue objectives of W Xiamen, Provides advice and support to the Director on hotel strategic plans and overall business objectives related to marketing and sales, and upholds the strong brand image of W Xiamen, Maintains group standards, brand consistency, and the brand image of both properties.