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崗位職責(zé)/職位描述

Under the general guidance and supervision of the GM and within the limits of established hotel policies and procedures, promotes and maintains good communications in order to enhance the prestigious image and by doing so contributes to the revenues of the hotel. Assists the Director of Marcom in the development of Public Relations and in budget preparation. Good contacts with local, domestics and international media, building a solid presence in the market by maintaining good relationship with the press and the local community. Assists supervisors the Public Relations department to ensure all daily tasks are completed in a timely fashion. To protect the correct image and positioning of the hotel and Brand by meeting corporate standards in all collateral and advertising material. To develop and follow through in public relations activities and be responsible for the production of promotional materials, press kits and arrange press and media coverage. Works with the Director of Marcom in achieving W XIAMEN ’s market positioning and revenue goals. Provides support and advice to the Director of Marcom in strategic planning and overall business goals relating to Sales & Marketing issues of the brand and the hotel. Protects and guards’ Corporate standards, Brand integrity and Hotels image.
在總經(jīng)理的指導(dǎo)和監(jiān)督下，以及酒店現(xiàn)行政策、程序的范圍內(nèi)開展工作，通過有效市場溝通保持和加強酒店的良好形象，并以此增加酒店收益。協(xié)助市場傳訊總監(jiān)制定公關(guān)計劃、公關(guān)預(yù)算等。向市場傳訊總監(jiān)提供建議和支持，樹立廈門W酒店良好的品牌形象。維護集團的標(biāo)準(zhǔn)、品牌的一致性和兩家酒店的形象。與本地、國內(nèi)及海外媒體的良好關(guān)系，在市場上建立一個正面的社會形象。協(xié)助管理市場傳訊部保證每天的工作及時地完成。保證所有的宣傳資料和廣告都達到集團的標(biāo)準(zhǔn)，維護酒店的正確形象和定位。開拓并實施公關(guān)活動，負(fù)責(zé)制作促銷資料、對媒體宣傳資料及安排在媒體對飯店的報道。與市場傳訊總監(jiān)共同努力，以實現(xiàn)廈門W酒店的市場定位和收入目標(biāo)。在與市場銷售有關(guān)的酒店戰(zhàn)略計劃和總體經(jīng)營目標(biāo)方面，向市場傳訊總監(jiān)提供建議和支持，維護集團的標(biāo)準(zhǔn)、品牌的一致性和酒店的形象。

Love the “W” brand and lifestyle, passion with the new market trend, always looking for WHAT’S NEW, WHAT’S NEXT.
熱愛“W”品牌及其生活方式，總是對市場潮流十分敏感。總是尋找新的東西來領(lǐng)導(dǎo)市場。