崗位職責
Job Responsibilities1.負責通過公關和促銷活動實現酒店利潤最大化
Responsible for maximizing hotel profits
through public relations and promotional activities2.配合市場銷售總監制定市場營銷策略和計劃,并且按照制定的計劃執行,以達到營銷或線上渠道銷售目標
Work with Marketing Director to develop
marketing strategy and plan, and execute according to the plan to achieve
marketing or online sales target3.制定和執行酒店數字營銷活動
Develop and implement hotel digital
marketing campaigns4.跟蹤新媒體平臺推廣效果,分析數據并進行反饋,總結經驗且建立有效運營手段提升用戶活躍度
Track the promotion effect of new media
platform, analyze data and give feedback, sum up experience and establish
effective operation means to enhance user activity5.與集團保持良好溝通,及時完成集團推廣的活動
Maintain good communication with the group,
complete the group promotion activities in time6.預測市場需求,為酒店爭取市場關鍵時機。
Forecast market demand and strive for key
market opportunities for the hotel.7.協助各下屬酒店公司收益最大化,提高市場份額,同時取得更好的收益。
Assist each subordinate hotel company to
maximize revenue, increase market share, and achieve better revenue.8.始終能對環境競爭,優化每間可銷售客房的平均收益。
Always compete against the environment and
optimize the average revenue per saleable room.9.相應敏銳的洞察力,在公司里利用收入管理策略的眼光來領導團隊。
Corresponding keen insight to lead the team
with a vision of revenue management strategy in the company.10.監督各酒店公司房間預訂流量,節假日、特定時間段、OTA平臺等價格展示情況,并確保操作系統與公司標準相一致。
Supervise the room booking flow of each
hotel company, the price display of holidays, specific time periods, OTA
platforms, etc., and ensure the operating system is consistent with the company
standards.11.具備制訂和執行營業預算及經營計劃的能力。
Ability to formulate and implement business
budget and business plan.12.具備制訂符合下屬酒店公司總體營業目標及行動方案的能力。
Have the ability to formulate the overall
business objectives and action plans in line with the subordinate hotel
companies.13.負責跟蹤和分析預訂流程,團隊流量,特別關注和加強團隊預留房管理,更好的做好團隊適度減量,最大程度提高收益。
Responsible for tracking and analyzing the
reservation process, team flow, paying special attention to and strengthening
team reservation management, doing a better job of appropriately reducing team
volume and maximizing revenue.
任職資格
Job requirements
1.大學專科及以上學歷,具備國際聯號工作經驗優先
College degree or above, international union work experience is preferred
2. 能掌握數字化相關數據
Ability to master digital related data
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