- 職位性質：全職
- 工作地區：江蘇省南京市
- 招聘人數：1人
- 學 歷：本科
- 工作經驗：5年以上
- 提供食宿：提供食宿
- 年齡要求：不限
- 計算機能力：熟練
- 語言要求：英語(熟練)
- 國際聯號工作經歷：優先
- 薪資待遇：1.5萬-2萬
- 職位有效期：2026-05-13至2026-08-18
職位：Director of Marketing Communications 市場傳訊總監
崗位職責/職位描述
1. Provides inspirational leadership, clear vision and direction to team members to ensure delivery of the Capella brand, values and vision, to create an amazing experience for our guests and team members.
為團隊成員提供富有感召力的領導力、清晰的愿景與工作方向，確保踐行嘉佩樂品牌理念、價值觀與發展愿景，為賓客及團隊成員打造卓越體驗。
2. Communicates expectations, recognizes performance, and produces consistent desired business results.
明確工作預期，認可員工工作表現，穩定達成預期業務成果。
3. Be an exemplary role model in inspiriting team members through strong demonstration of the Capella Culture and Service Philosophy.
深度踐行嘉佩樂企業文化與服務理念，以身作則，激勵團隊成員。
4. Oversees and manages the daily operations of the department and ensures that all team members comply with service standards, departmental policies and operating procedures set by the hotel.?
—監督并管理部門日常運營，確保全體員工嚴格遵守酒店制定的服務標準、部門制度及操作流程。
5. Proactively foster the relationship with internal and external stakeholders, including E-commerce., Graphic, Digital, All Response Media and PR.
主動維護與內外部合作方的關系，包括電商部門、平面設計、數字化運營、全媒體及公關團隊。
6. Manages the distribution of content across social platforms, content calendar, content library, adding new content of events etc.
統籌各社交平臺內容分發，管理內容排期表、內容素材庫，新增活動相關內容等。
7. Optimize tags across multiple distribution outlets. Linking content to ongoing local,national and global events; both within the bars industry but also all lifestyle related occurrences.
優化多渠道發布標簽，將內容與本地、全國及全球熱點事件聯動，涵蓋酒吧行業及各類生活方式相關熱點。
8. Monitor community feedback in real-time and assist with fan engagement.
實時監測用戶社群反饋，協助開展粉絲互動運營。
9. Manage active and engaged communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations.
通過制定長期內容排期、監測線上輿情，圍繞特定主題打造并維護活躍的線上社群。
10. Participate in online conversations to build brand visibility, customer satisfaction and marketing/ecommerce support.
參與線上互動，提升品牌曝光度、賓客滿意度，為營銷及電商業務提供支持。
11. Establish a positive online presence for the hotel(s) by integrating property-specific and brand messaging in a compel valuable way for participants.
結合酒店特色及品牌信息，打造具有吸引力、實用的酒店線上正面形象。
12. Provide day-to-day analysis of data from listening and GMS tools.? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ??
基于輿情監測工具與賓客管理系統，開展日常數據研判分析。
13. Create and manage reporting, profile moderation, outreach activities, etc.
制作并管理運營報表、賬號內容審核、對外推廣活動等工作。
14. Develop relationships with clients and working closely with them to learn their business and communication needs.?
建立并維護客戶關系，深入了解客戶業務及溝通需求。
15. Interact with corp-commerce, strategic alliances and other corporate departments to verify leadership of the hotels in any e-marketing opportunities.
對接集團電商部、戰略聯盟及其他集團部門，確保酒店把握各類線上營銷機遇。
16. Research social media opportunities for all market segments: business transient,leisure, group catering and food and beverage.
研究各細分市場的社交媒體營銷機會，涵蓋商務散客、休閑游客、團隊宴會及餐飲業務板塊。
17. Assist with development and pull-through of social media and digital marketing strategy and overarching reports.
協助制定并落地社交媒體及數字營銷策略，編制整體運營報告。
18. Keep apprised of all relevant client, industry and market developments.
持續跟進客戶、行業及市場最新動態。
19. Uncover solicitation opportunities for managers in each market.
為各市場區域管理人員挖掘潛在業務拓展機會。
20. Serve as a resource for the sales and operations team regarding Internet distribution issues, questions, or new programs.
為銷售及運營團隊提供線上渠道相關問題、新項目的專業支持。
21. Observe,receive, and otherwise obtain information from all relevant sources.
從各類相關渠道收集、整理并獲取信息。
22. Establish long-range objectives and specify the strategies and actions to achieve them.
制定長期發展目標，并明確實現目標的策略與執行方案
23. Analyze information and evaluate roe choose the best solution and solve problems.Produce a monthly social media report and present this at the regular PR meeting .
分析信息、評估結果，篩選最優解決方案并處理問題；編制月度社交媒體運營報告，并在定期公關會議上匯報。
24. Develop,design, or create new ideas, relationships, systems, or products, including artistic contributions.
創新開發應用、創意理念、合作模式、運營體系或相關產品，包括創意內容創作。
25. Verify marketing communications support regional, market, and hotel business objectives and goals.?
確保營銷傳播內容契合區域、市場及酒店業務目標。
26. Support execution and fulfillment of projects as outlined on marketing communications plans.?
按照營銷傳播計劃，協助項目落地執行。
27. Verify adherence to Marketing Communications standards, brand standards, and format
guidelines.??
確保工作符合營銷傳播標準、品牌標準及格式規范。
28. Develop strong working relationships with outside vendors to verify quality, cost effective creative executions.
與外部供應商建立良好合作關系，保障創意產出質量，實現成本最優。
29. Verify marketing information provided to the properties is accurate and enables hotels to meet or exceed guest expectations.
確保下發至各酒店的營銷信息準確、完整、及時，助力酒店達到并超越賓客預期。
30. Responsible for updating?Website content for all owned and partner platforms ( online & print)
負責更新自有及合作平臺（線上及印刷物料）的官網內容。
31. Manage PR Activities through PR and attends bi-weekly PR and marketing Meeting.
通過公關渠道開展公關活動，出席雙周公關及營銷會議。
32. Work with Sales Team on promoting all event on all online/ offline channels.
聯合銷售團隊，通過線上線下全渠道高效推廣所有宴會場地。
33. Working with the Digital marketing on managing all social channels for all outlets, this includes;content calendar, content library, adding new content of events etc. and in partnership with Creative.?
聯合數字營銷團隊，統籌所有營業點社交媒體賬號運營，包括內容排期、素材庫更新、活動內容發布等，并與創意團隊協作配合。
34. Creation of the monthly newsletters through content gathering from the Sales Team and F&B team.?
收集銷售部及餐飲部素材，制作月度電子簡報。
35. Manage the relationship with industry press for any and all events as well as award nominations.
維護與行業媒體的合作關系，對接各類活動宣傳及獎項申報事宜。
36. Liaise with Graphic Designer to ensure all marketing material is on brand and signed off.
對接平面設計師，確保所有營銷物料符合品牌規范并完成審批。
37. Establish and work in partnership to ensure all website content and online presence is up to date and on brand.
協同合作，保障官網內容及線上形象實時更新、貼合品牌調性。
38. Maintains strong working relationships with other departments to ensure effective commons for operational issues, serves as a role model for inter-departmental collaboration and support
與其他部門保持良好協作關系，保障運營事項高效溝通，以身作則推動跨部門協作與支持。
39. Empower team members to take ownership and responsibility in going be exceed guest expectations. Delegate responsibility and expect accountability and regular feedback.
賦能團隊成員主動擔當、積極履職，力求超越賓客預期；合理分配工作任務，明確責任歸屬，要求定期反饋工作進展。
40. Monitor performances team members and provide effective performance feedback for improvements, recognin performance appraisal as due.
監督團隊成員工作表現，及時給予績效反饋，開展表彰激勵與績效考核。
41. Mentor and guide individual team members’ growth and short to long-term goals to achieve and ensure high colleague engagement and welfare.
指導團隊成員個人成長，制定短期及長期發展目標，保障員工高敬業度與福利保障.
42. Participate in recruitment activities such as interviewing new talents for the departments and succession planning.
參與部門招聘工作，包括人才面試及繼任者規劃。
43. Take ownership of individual’s growth and be in career progression and succession planning of team members.
關注員工個人成長，參與團隊成員的職業發展規劃與人才儲備建設。
44. Proactively identify training needs of team members to ensure enhancement and performance improvement.
主動識別團隊成員培訓需求，助力能力提升與績效改善。
45. Maintain an image of professional senior management to all guests, team members and the hotel.
在賓客、員工及酒店層面，樹立專業的高級管理人員形象。
46. Manages and control departmental expenditures, coordinate with the DOSM on departmental budget forecasts. Prepares the monthly financial report for higher management review. ?
管理并管控部門開支，對接市場銷售總監完成部門預算預估，編制月度財務報告供管理層審閱。
