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職位:Digital Marketing Manager 數字營銷經理
  • 職位性質:全職
  • 工作地區:長沙市雨花區
  • 招聘人數:1人
  • 學  歷:大專
  • 工作經驗:3年以上
  • 提供食宿:提供食宿
  • 年齡要求:不限
  • 計算機能力:不限
  • 語言要求:英語(良好)
  • 國際聯號工作經歷:優先
  • 薪資待遇:5千-6千
  • 職位有效期:2026-03-09至2026-06-07
職位描述

1.?Catering Sales Jobs??餐飲銷售工作

a. ?According to the hotel's market positioning and target customer groups, formulate a realistic F&B sales plan, including but not limited to the promotion of various F&B products, the planning of online and offline activities at important nodes, etc., and ensure the implementation of the plan. Actively explore new sales channels, such as online booking platforms, travel agencies, etc., to expand the influence of the hotel's F&B market.

根據酒店的市場定位和目標客戶群體,制定符合實際的的餐飲銷售計劃,包括但不限于各類餐飲產品的推廣、各重要節點線上、線下活動的策劃等,并確保計劃的執行。積極開拓新的銷售渠道,如線上預訂平臺、旅行社等,擴大酒店餐飲市場的影響力。

b. Participate in sales activities by contacting and visiting customers by phone, strengthening relationships with customers, obtaining market information and customer feedback.

通過電話聯系和拜訪客戶的方式參與銷售活動,加強與客戶的關系,獲得市場信息和客戶反饋。

c. Ensure that the sales team is continually exposed to new business opportunities and obtaining leads through a variety of channels such as newspapers, internet, TV, etc...

確保銷售團隊不斷地通過各種渠道獲取新的商機和獲得銷售線索,如報紙、互聯網、電視等。

d. ?Through the existing channels as well as the development of new channels, to understand the needs of customers in all aspects, to provide professional customer consulting services, the establishment of customer accounts and timely handling of customer complaints and suggestions, and to maintain a good reputation of the hotel food and beverage products.

通過現有渠道及開發新渠道,全方位了解客戶需求,提供專業的客戶咨詢服務,建立客戶臺賬并及時處理客戶的投訴和建議,維護酒店餐飲產品的良好口碑。

e. Regular market research to understand the industry dynamics and competing hotels, to provide a basis for the optimization of the hotel food and beverage product setup and the adjustment of market strategies.

定期開展市場調研,了解行業動態和競品酒店情況,為酒店餐飲產品搭建的優化和市場策略的調整提供依據。

f. ?According to the hotel's market positioning as well as the actual operation situation, create personalized products as well as services to improve the hotel's food and beverage brand characteristics, popularity and sales.

根據酒店市場定位以及實際運營情況,打造個性化產品以及服務,提高酒店餐飲品牌特色、知名度和銷售額。

g.??Completes sales assignments given by the hotel as directed by the supervisor.

按上級指示完成酒店下達的銷售任務。

2.?Digital Platform Operations數字平臺運營工作

a.??Understand the rules and policies of OTA platforms to ensure that the hotel's digital platforms are operated in compliance with the requirements and to avoid non-compliance.

了解OTA平臺的規則和政策,確保酒店數字平臺運營工作符合要求,避免違規操作。

b.???By?analyzing user behavior data, sales data, etc., we optimize product recommendations, promotion strategies, etc., to improve the platform's operational efficiency and user satisfaction.

通過分析用戶行為數據、銷售數據等,優化產品推薦、促銷策略等,提高平臺的運營效率和用戶滿意度。

c.?Analyze guest spending behavior on the hotel's website "Hotel Deals" page. Manage hotel promotions and submit them to Marriott and other websites. Review, revise and manage the posting of hotel website content on the Marriott website.

分析賓客在酒店官網“酒店優惠”網頁上的消費行為。管理酒店的促銷活動并將其提交于萬豪官網及其它網站。核審、修訂并管理酒店官網的內容在萬豪網站的發布。

d.?Monitor the market as well as price trends of competing hotels and adjust prices in a timely manner to ensure the competitiveness of the product.

監控市場以及競品酒店的價格動向,及時調整價格,保證產品的競爭力。

e. Responsible for posting products of various hotel segments on OTA platforms, updating and maintaining product information on a regular basis, ensuring accurate product descriptions and quality of images.

負責在OTA平臺上發布酒店各板塊產品,定期更新和維護產品信息,確保產品描述準確、圖片質量。

f.?Strengthen the communication with the operation team of each segment of the hotel to implement the promotional activities of the offers, and ensure and follow up the accurate and appropriate promotion of the offers.

加強與酒店各板塊運營團隊的溝通,落實各項優惠推廣活動,確保并跟進優惠活動準確恰當的推廣。

1.?g.??Develop Marriott recognized new third-party accounts and maintain ongoing?communication with key local and regional third-party accounts. Audit, revise and manage the content of the property web page on all third-party websites.

發展萬豪認可的新的第三方網絡訂房中心,并保持與現有網絡訂房中心的持續、良好的關系;核審、修訂并管理在第三方訂房中心網站上的內容支持推動入住相關及其它收入。

h. ?Comprehensive knowledge of the hotel's rules and regulations and departmental standard operating procedures, and compliance with systems including, but not limited to, the Courtyard by Marriott Changsha Changsha CJC Employee Code and LSOPs.

全面了解酒店的各項規章制度及部門標準操作程序,遵守包括但不限于長沙中建萬怡酒店員工守則以及LSOPs等相關制度等。

2.?Completion of other work arranged by supervisors

完成上級領導安排的其他工作。

3.?Attend training and meetings as required..

按要求參加培訓和會議。

4.?Comply with safety regulations to ensure the safety of the hotel. Report accidents promptly and comply with the hotel's safety regulations.

遵守安全規定,確保酒店安全。發生事故,及時上報,遵守酒店的安全規范。