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崗位職責(zé)/職位描述

崗位職責(zé)：

Job Responsibilities

1.執(zhí)行市場推廣策略來增長酒店收益來源，提高酒店知名度；

Implement marketing promotion strategies to increase the hotel's revenue sources and enhance its popularity;

2.制定并執(zhí)行酒店的所有活動(dòng)，公共和媒體關(guān)系，忠誠度和渠道營銷以及其他市場推廣活動(dòng)的全年計(jì)劃；

Develop and implement the annual plan for all hotel activities, public and media relations, loyalty and channel marketing, as well as other marketing promotion activities;

3.發(fā)展良好的媒體關(guān)系，策劃新聞發(fā)布會(huì)以及其他公關(guān)活動(dòng)。代表酒店與媒體溝通，以促進(jìn)良好的公關(guān)形象，提高酒店知名度和抵消負(fù)面影響。

Develop good media relations and plan press conferences and other public relations activities. Communicate with the media on behalf of the hotel to promote a good public relations image, enhance the hotel's popularity and offset negative impacts.

4.根據(jù)品牌標(biāo)準(zhǔn)，設(shè)計(jì)并制作酒店和市場推廣的宣傳印刷品；

Design and produce promotional printed materials for the hotel and marketing promotion in accordance with brand standards;

5.管理酒店內(nèi)容管理系統(tǒng)，更新文字和圖像，優(yōu)化內(nèi)容質(zhì)量并準(zhǔn)確地呈現(xiàn)品牌標(biāo)準(zhǔn)；

Manage the hotel's content management system, update text and images, optimize content quality and accurately present brand standards;

6.管理酒店圖像數(shù)據(jù)庫包括官方酒店照片、活動(dòng)照片和員工照片等，用于酒店推廣。

?Manage the hotel image database, including official hotel photos, event photos and staff photos, etc., for hotel promotion.

任職要求：

Job Requirements

1.市場營銷、媒體或相關(guān)專業(yè)畢業(yè)優(yōu)先；

Graduates majoring in marketing, media or related fields are preferred.

2.至少5年以上的市場傳訊工作經(jīng)驗(yàn)，有奢華酒店同等職位以及社會(huì)新聞媒體工作經(jīng)驗(yàn)者優(yōu)先；

?At least 5 years of experience in marketing communication. Candidates with equivalent positions in luxury hotels and experience in social news media are preferred.

3.擁有較強(qiáng)的觀察和應(yīng)變能力、優(yōu)秀的人際交往和協(xié)調(diào)能力、較強(qiáng)的社會(huì)活動(dòng)能力。

?Possess strong observational and adaptability skills, excellent interpersonal communication and coordination abilities, as well as strong social activity capabilities.