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海南富力海洋歡樂世界度假區凱悅酒店 訪問集團: https://www.alilahotels.com/

    職位:市場傳訊總監/副總監 Director/Assistant Director of MarCom

  • 職位性質:全職
  • 工作地區:海南省陵水黎族自治縣
  • 招聘人數:1人
  • 學  歷:不限
  • 工作經驗:不限
  • 提供食宿:提供食宿
  • 年齡要求:不限
  • 計算機能力:熟練
  • 語言要求:英語(良好)
  • 國際聯號工作經歷:不限
  • 薪資待遇:1萬-1.5萬
  • 職位有效期:2026-05-29至2026-08-27

崗位職責/職位描述

主要職責

Main Duties

1.?確保酒店對有關定位、促銷、公司形象和其他相關活動的適當到位宣傳。

To maximize targeted publicity and coverage of the hotel’s positioning, promotional programs, corporate image building and other relevant activities.

2.評估酒店對廣告的需求和發布機會、對于和當地媒體合作進行的活動需事先征得市場銷售部行政總監的同意。

To assess advertising needs and opportunities for the hotel and obtain initial approval of local media campaign proposals from the EAM-Sales and Marketing.?

3.?協助確保所有酒店廣告和材料(本地餐飲,水療中心和招聘等)標準一致并且符合凱悅品牌標準。

To ensure all hotel advertising and collateral (local Food and Beverage, Spa, recruitment, etc.)are of consistent high standards, and that they comply with Hyatt’s brand standards.

4.與市場收益分析師緊密合作,優化使用目標市場的相關信息,包括客人資料、行為習慣和市場傳計劃收益及評估。

To closely work with Revenue Manager to maximize use of relevant data including customer profile, behavior, and yield for the planning and evaluation of marketing communications.

5.適當時候對主要客源地進行重要主流媒體拜訪。

Key feeder market Media Visit where it necessary.

6.安排目標市場(會議,婚慶,高爾夫等)國內外主流媒體到酒店參觀考察,以完成相關酒店推廣,曝光,提升美譽度活動。

Arrange Target market (MICE, Wedding, Golfetc.) domestic and overseas media FAM trip in order to achieve the exposure of hotel and drive market awareness, enhance hotel reputation where it necessary.

7.為酒店設定整體的數字和電子商務方向,以幫助提高客房和其他相關收入(如餐飲、水療、會議等)。

Set overall digital and ecommerce direction to help drive room and other related revenues (i.e. F&B, spa, meetings, etc.).

8.?與收入管理、營銷溝通和社交媒體領導人密切合作,最大限度地提高當地電子商務戰略的效率,最終目標是優化直接和間接在線轉化之間的平衡。

Work closely with the Revenue Management, Marketing Communications and Social Media leaders to maximize efficiencies with the local ecommerce strategies, with the ultimate goal to optimize the balance between direct and indirect online conversions.

9.酒店日常層面的數字化管理(即每天更新網站和/或每天發布社交媒體)。

Day-to-day hotel level digital management is generally required (i.e. daily website updates and/or daily social mediaposting).

10.發展,實施,監督,評估酒店的市場聯絡策略,包括廣告促銷,數字營銷,直接/間接促銷,內部促銷,商務伙伴促銷及印刷品設計,以支持市場部提升君悅酒店在本地區,國內以及國際間的形象。

To develop, implement, monitor and evaluate the hotel’s marketing communications strategy, including public relations, advertising, digital marketing, direct marketing, internal marketing, partnership marketing, promotions, graphics and collateral, so as to support the marketing objectives for Grand Hyatt and maximize the hotel/complex’s positive exposure in local, national and international markets.

任職資格:

Qualification:

1.優秀的中文及流利的英文書寫與口頭表達能力,良好的交流及溝通能力,獨立工作與在壓力下工作的能力。

Excellent Chinese and Fluent in written and verbal English.

Good interpersonal & communicative skills.

Ability to work independently and under pressure

2.在國際連鎖飯店集團擔任類似的工作崗位,具有3-5年的經驗。

Min 3-5 years experience in similar capacity with international Chain hotels.

3.在責任范圍內掌握領導才能和所有工作任務知識

Leadership skills and knowledge of all tasks within the area of responsibility.

4.掌握并具有互聯網及其它主要電腦軟件方面的

Knowledge and experience in Internet and other major computer programs.

5.了解電子商務、大眾傳播、平面創意設計和具有創新性的寫作與編輯能力

Knowledge in e-commerce, mass communication, creative graphic design, innovative copy writing, and editing.

6.對本地市場及國際市場有基本的了解

Knowledge of local & international market.?