【崗位職責】
1、負責酒店官方新媒體平臺(微信公眾號、抖音、小紅書等)的日常運營,包括內容策劃、撰寫、編輯及發布;
2、結合酒店品牌調性及市場熱點,制定并執行新媒體運營策略,提升粉絲互動及品牌曝光;
3、定期分析運營數據(如閱讀量、轉發量、粉絲增長等),優化內容方向及推廣方式;
4、協助策劃線上營銷活動,提升用戶粘性及轉化率;
5、與相關部門協作,確保新媒體內容與酒店整體營銷策略一致;
6、關注行業動態及競品動向,及時調整運營策略。
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酒店地處湖南省衡陽市蒸湘區華新開發區。是衡陽市的政治、經濟、文化中心。距城區僅10公里的雨母山3A級風景名勝區,被譽為“城市綠肺”和“衡陽后花園”。The hotel is located in Haxin Development Zone,ZhengxiangDistrict, Hengyang City,Huran Province.Zhengxiang Districthas obvious geographical advantages. The main party andgoverment agencies such as the Hengyang Municipal PartyCanmittee and the Mnicipal Govermment are located here.It isthe political,econamic and cultural center of Hangying City.The 34-level scenic spot of Yunu Mountain, which is only 10kilameters away frum the urban area, is known as the "greenlung of the city" and "the back garden of Hengyang.