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工作范圍
SCOPE?:?
負責執行并實現市場計劃中設定的目標。負責跟進現有的客戶和潛在的重要客戶，員工的工作效率， 資源管理，和酒店外形的管理，以取得收入的最大化。
Executive， in charge of reaching the targeted goals as defined in the Marketing Plan. Responsible for orienting and following up to materialize the budgeted revenues of respective segments through existing clientele and key prospects, focusing on revenue maximization, staff productivity, resource management and the Hotel’s image building.

職責
DUTIES/ RESPONSIBILITIES:???

編制年度營銷計劃和手冊，并設立政策，程序和目標。
Prepare the annual marketing plan and manual for the department and participates in setting up the marketing policies, procedures and objectives.
通過配合酒店的年度預算來決定市場銷售的策略。
Determines the marketing and sales strategies in all related areas required to meet the annual budgets of the hotel.
在滿足酒店的需要與符合市場的趨勢的情況下設定定期的價格策略報告。
Set up pricing strategies in all areas, with regular reviews in keeping with the hotel needs and market trends.
跟蹤所有部門的報告，包括會計的收入，向上銷售收入， 促銷宣傳等，以確保完成必要的改進措施。
Follows the departmental results in all areas (accounts’ productivity, up-selling revenues, promotional tracking, etc.) and ensure corrective actions are implemented as necessary.
與收入經理和預訂部經理緊密合作，以確保團隊與個人的自動銷售與預定系統的利用最大化。
Work closely with revenue and reservations managers to maximizes the utilization of all automated sales and reservations systems involved with both group and individual business.
監督對商務和長期客戶合作關系。
Supervises the existence of an efficient follow-up on all leads towards business materialization and long term customer relationship.
為所有公司，團隊與旅游團的帳戶保持永久的文件更新以取得潛在的房間銷售。
Ensure permanent updated files are maintained for all corporate, group and travel trade accounts with strong room/night potential.
保持預定中心，RSOs and GSOs 的信息，促銷與價格隨時更新，實現商業目標和效率的提高。
Keep reservation centers, RSOs and GSOs updated on current information, promotions and pricing to facilitate efficiency and realization of business objectives.
通過各種工具 （例如媒體、 社交活動、 集會與競爭等)，探索了某些公司的結構、 新分配、 工業配合物、 新的商務中心、 新項目，都可能帶給酒店的效益，并分發信息給相關的人員。
Through various tools (e.g. media, social events, gatherings with competition etc.), explores economical data, new developments in certain companies’ structures, new assignments, industrial complexes, new business centers, new projects which all could be of interest and benefit of the hotel and distributes this information to relevant staff.
不斷跟蹤酒店競爭者的發展（入住率，結構改動，改造，特別活動，價格推廣，市場活動，主題宴會等）
Keeps close follow up on developments of the competitor hotels (occupancy, structural alterations, renovation, special campaigns, rate promotions, marketing efforts, theme events etc.).
確保系統隨時更新，確保在銷售與促銷活動中酒店有足夠的房間庫存。
Ensure collaterals are kept updated, with fresh new ideas as necessary, ensuring sufficient stock are readily available for sales and promotional activities.
保持密切的關注團隊產量和跟進，確保最小的商業損失和提高會議價格。
Keep a close watch on group productivity/activities and follow-ups, ensuring minimal business loss, and higher conversion rate of all leads.
與銷售總監與銷售經理設定每年當地或者國際公司，旅游，商務客戶的價格，制定明確的談判策略。
Work with DOS and Sales Managers to set up the annual rates for local/international companies, both travel trade and commercial accounts, devising clear understanding of strategies in the rates negotiation process.
每年最少2次做銷售拜訪客戶以取得更大的聯系。
Make personal sales visitations to top key accounts at least twice a year to broaden customer contact base.
確保更新客戶文檔 和數據，能夠識別銷售拜訪報告和活動。
Ensure updated customer profiles (FIDELIO) and database, capable of identifying sales calls report and activities.
分配好銷售員工管理他們自己的客戶信息包括拜訪，投訴，更新數據。
Ensure fair account distribution amongst the sales employees who will be responsible to manage (visit, handling complaints, update information and follow up) their own account group.
確保一個有效的雙向溝通，保持與客戶更新對酒店及旅館管理中客戶配置文件和市場趨勢的所有更改的最新發展
Ensure an efficient two-way communication to keep customers updated on latest development in the hotel and hotel management of all changes in the customer profile and market trends.
與餐飲部門和相關部門合作為酒店的房間，餐飲的推廣做計劃，確保信息及時和詳細的被關注。
Work with F&B and other departments to plan promotional campaigns for rooms and banquets, ensuring information are distributed in a timely and detailed manner to all concerned.
為了保證達到客戶的期望與滿意度提供優質的服務，要與其他部門之間處理反饋。
Feedback and work with the other department heads to ensure delivery of?? quality services to customers’ expectation and satisfaction.
計劃并準備在商品參與顯示展覽會、 展覽、 工作坊、 巡回展的工作。
Plan and prepares for the participation at trade shows, fairs, exhibitions, workshops, road show, sales blitzes etc.
準備每個月的相關報告并分發給管理辦公室，總公司，RSOs and GSOs
Prepare relevant monthly reports for distribution to Admin. Office, Corporate Office, RSOs and GSOs.
為公司的員工發展提供市場銷售的培訓和強化培訓。
Provide on-going marketing and sales directions and training program for staff development and business enhancement.
在保持酒店的標準下計劃和執行本地與國際傳媒的媒體廣告。
Plan and execute the advertising needs of the hotel, both local and international medias, in keeping with corporate standards and hotel image.
確保定期通信和免費宣傳進行維護的公關活動，并定期發布。
Ensure regular communications and free publicity is maintained with PR activities and regular releases.
執行任管理層交辦的其他工作。
Performs any other duties assigned by management.