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崗位職責/職位描述

? Produce the Annual Revenue Plan, Marketing Budgets and Forecasts
制訂年度收益計劃、市場預算及預測。
? Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved
制訂與收益計劃相關的工作計劃，以確保收益計劃目標得以實現
? Provides a professional, advisory support service to the General Manager
向總經理提供專業的咨詢服務
? Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.
協調保持和增加業務量的各種方法，包括廣告、促銷、個人銷售、宣傳、社區關系、特別銷售項目等。
? Create and implement special programs to achieve greater profitability through:
通過下列手段創建及實施特別計劃以創造更大的效益：
? Increasing average rate
提高平均房價
? Increasing overall occupancy
提高整體入住率
? Increasing business volume during off-peak periods
提高淡季業務量
? Increasing local Food & Beverage and Banquet Sales
增強在當地的餐飲和宴會銷售
? Enhance the image of the hotel in the local community
提高酒店在當地社區的聲望
? Participate as an active member of the community through associations, memberships and other trade organizations
通過聯誼、入會和加入其它行業組織來積極參與社區事務
? Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards
對酒店內部宣傳品的視覺效果進行定期檢查，以確保它們能夠達到品牌標準
? Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community
與酒店外的個人交往，包括并不僅限于客戶、會議局、當地的酒店協會、政府旅游部門、航空公
司、 旅行社、旅行運營商、競爭者及其它當地社區成員
? Investigate potential markets by:
通過以下手段對潛在市場進行調查：
- Reviewing Sales Department and Front Office correspondence files
對銷售部和前臺的通信文檔進行檢查
- Analyzing guest history and registration card files
對客史檔案和登記卡檔案進行分析
- Studying guest questionnaires
研究客戶調查問卷
- Reviewing government statistics on visitors to the city
研究政府對來當地旅游的游客的統計數字
- Analyzing competition's sales/promotion efforts
分析競爭對手的銷售和促銷工作情況
- Studying various reference and industry publications for sales leads
對各類參考資料及行業出版物進行研究，以尋找銷售機會
? Recommend to General Manager the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency
分析以往廣告活動及向其它部門負責人和廣告機構進行咨詢，研究何種廣告效果最好，并就此向
總經理提出建議
? Review regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being met
定期檢查銷售與市場部員工的活動報告，以確保銷售目標的實現
? Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.
與餐飲部進行協調，組織并推進特殊項目的實施，以促進在社區內部的餐飲銷售工作，包括并不僅限于舉行各項體育比賽、舞會、聚會及美食節等
? Procure new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets
與社區及周邊市場內的航空公司、旅行社、商行、私人俱樂部和行業協會保持聯系，以發展新客
戶及保持老客戶
? Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media
定期對公關活動進行檢查，以保證酒店在當地及全國媒體中的影響力
? Manage the development of new products and services
對新產品和服務的開發進行管理
? Oversee the development of new marketing strategies
對新市場策略的發展進行監管
? Conduct market research
進行市場調研
? Maintain good communication with Regional Sales and Marketing personnel and implement corporate initiatives
區域銷售及市場工作人員進行良好溝通并實施公司策略
? Works with Human Resources on manpower planning and management needs
和人力資源部一起進行人力規劃和管理需求
? Works with Finance?Manager?in the preparation and management of the Department’s budget
和財務經理一起編制和管理部門預算