崗位職責/職位描述

Summary職位概述:

This position drives revenue for hotel products andpromote its reputation through various

online channels. This role works closely with otherteam like Sales / Rooms / Revenue / F&B / Events to identify theirpromotional and revenue objectives. He/she creates and implements the necessarymarketing initiatives with Director of Marketing and Communications in order toreach these objectives。電子商務經理驅動酒店產品收益并通過各在線渠道加強酒店聲譽。與銷售/房務/收益/餐飲/宴會銷售等團隊密切合作，制定起宣傳和收益的目標。在市場傳訊總監的領導下，創建并實施必要的市場推廣策略從而取得酒店更好的收益。

SPECIFIC DUTIES 工作任務 :

1. Maintain a close working relationship and support withthe Marketing Communications team to achieve objectives based on marketinginitiatives. 與市場傳媒部緊密合作關系及扶持，依照所設置市場銷售策略基礎上實現目標。

2. Execute online marketing initiatives set by theDirector of Marketing Communications for respective departments, majoring inbut not limited to, Sales / Rooms / F&B / Events (VlP events / weddings /social events / general property awareness events). 執行市場傳訊總監為各部門所設置的在線市場策略，其中將不限于銷售/房務/餐飲/宴會銷售 (VIP活動/婚宴/社交活動等)。

3. Oversee and maintain the property brand website, andOTA page, making sure contents are aligned with marketing initiatives and keepupdated. 概述和維護酒店品牌網站及線上預訂平臺，并確保內容的及時更新，且需確保內容與市場銷售策略保持一致。

4. Work with corporate offices, create emails guestcommunication emails and social media campaigns, creating cross-promotionalopportunities. 與集團辦公室緊密合作，創建一次性電子郵件，創建集團的客戶溝通電子郵件以及社交媒體推廣。

5. With the guidance of the Director of MarketingCommunications, to effectively track and follow up each online activity of eachdepartment and provide research and analysis 在市場傳訊總監的指引下，對各部門的每個在線活動進行有效性的追蹤與跟進并提供研究和分析。

6. Efficiently utilize Hilton online tools. 良好的運用希爾頓集團的在線工具。

7. Work on proposals for respective departments and eventsincluding F&B/Events /VlP events.為各部門和活動進行方案推薦，其中包括但不局限于餐飲宴會銷售/IP活動等，

8. Distribute promotions;to all online channels includingWebsite/EDM /Blogs/Social Media Platforms, etc. 把酒店推廣發布至在線渠道，其中包括但不局限于網站/EDM/博客/社交媒體平臺等。

9. Any other duties assigned by the Director of MARCOMor CommercialDirector.

市場傳訊總監或商務總監分配的其他職責

Carriesout any other reasonable duties and responsibilities as assigned. 執行被分配的其他合理職責。