崗位職責/職位描述

Supervises the MarCom Department toensure all daily tasks are completed in a timely fashion.Responsible inachieving the Brand and Hotel positioning objectives locally andinternationally through Public Relations and Promotion activities.Assists the CommercialDirector in the development of Public Relations and Promotion plans and inbudget preparation.Represents and promotes the hotel by maintaining constantcontact with the media, local community, the customer base and Hiltonoffices.To protect the correct image and positioning of the hotel and Brand bymeeting corporate standards in all collateral and advertising material.Todevelop and follow through in public relations activities and be responsiblefor the production of promotional materials, press kits and arrange press andmedia coverage.To develop and follow through in hotel marketing activities.

通過市場和公共媒體活動去達到康萊德品牌和酒店在國內外的形象定位。負責通過公關和促銷活動實現集團和酒店在本地和國際上的定位目標。協助商務總監開發公關促銷計劃及制作預算。與媒體、本地社區、客戶及希爾頓總部保持密切聯系，代表、宣傳飯店形象。保證所有的宣傳資料和廣告都達到集團的標準，維護飯店的正確形象和定位。開拓并實施公關活動，負責制作促銷資料、對媒體宣傳資料及安排在媒體對飯店的報道.開發并跟進酒店的各項市場活動。

1.????????Communicatesand submits appropriate material to all marketing channels and organizationsthat assists in promoting the hotel to ensure they are well equipped to sellthe property.

與各種營銷渠道及組織溝通并提供合適的材料以確保他們有足夠的資料促銷酒店的服務。

2.????????Ensures high quality, excellence and value in workprocesses and outcomes by exceeding standards.

確保高質量、出色、有價值的工作方法和結果用戶康萊德品牌的標準、政策及操作規程。

3.????????Liaisewith Media and PR consultant Initiative and organize various marketing andmedia activities and events.

積極主動組織豐富的市場公關及廣告媒體的會議活動。

4.????????Co-ordinatespress releases as required of hotel events and new staff.

發布酒店重大事件和入職新員工的新聞。

5.????????Liaiseswith advertising and public relation agencies.

建立，保持與廣告商和公共關系組織的關系。

6.????????Buildsprofile within local market place through attendance at various events andlocal market place.

在本地市場內，通過參加各種營銷活動，樹立飯店的形象。

7.????????Overseecollaterals, photography, database, inventory, filing, etc.

檢查各類材料、圖片、數據庫，資料庫和文檔等。

8.????????Maintainsthe image of the Hotel and the Brand.

維護酒店和集團的形象。

9.????????Monitorsand ensures complete awareness of competitor activities and use informationwhen developing strategies.

監視并確保對競爭對手的活動有完全的了解，以便在制定戰略時使用這些信息。

10.???? Plans and coordinates all sponsorship activities.

計劃與協調酒店贊助的活動。

11.???? Identify and conduct appropriate sponsorship to enhance image of thehotel in the targeted market.

發現并組織有關贊助活動去提高酒店在市場的形象。

12.???? Takes part in the preparation and planning of department / unit / outletgoals and objectives.

參與準備和制定部門/小部門/分部門的目標。

13.???? Develop and execute appropriate MarCom communication/advertising plansto meet hotel’s goal.

開發并執行市場公關/廣告媒體計劃去完成整個酒店的目標與媒體和公關客戶保持聯系。

14.???? Participates in the preparation of strategic plans.

參與，準備戰略計劃。

15.???? Accesses sales and marketing data.

積極地與主流媒體交流去提高酒店在市場的曝光率或撰寫文章。

16.???? Actively communicate with major media to gain more exposure or createstories.

掌握市場營銷數據。

17.???? Takes ownership by developing, executing and following up on the hotel'spublic relations and advertising schedules.

主動承擔發展，執行酒店年公關計劃活動的領導責任。

18.???? Organizes promotional events, including invitations to the media, localVIP's, corporate accounts, clients, travel agents and other related guests.

在商務總監的指導下，組織活動包括邀請媒體，本地重要人物，公司客戶，旅行社和其他相關客人。

19.???? Works effectively in a team.

在團隊內有效的工作。

20.???? Abides by the Conrad Code of Conduct.

遵守康萊德酒店的行為準則。

21.???? Abides by the Conrad Employee Handbook.

遵守康萊德酒店員工守則。

22.???? Abides by both the hotel and Conrad police and procedures.

遵守康萊德酒店的政策及程序。

23.???? Participate the communication calendars of? Frequent flyers with appropriate promotions.

參與關于航空飛行者的宣傳活動。

24.???? Organize CRM events for clients of targeted program.

為目標計劃的客戶組織CRM活動。

25.???? The management reserves the right to change / extend this jobdescription if necessary at any point of time during her / his employment.

如有必要，該部門有權更改或補充該職位描述。

26.???? Carries out any other reasonable duties and responsibilities asassigned.

完成任何其他合理的職責和被指派的職責。