OTA Channel Optimization & Review Management?Maintain and optimize policies across major OTA channels, evaluate, analyze, and monitor performance to achieve hotel occupancy and revenue growth targets. Develop and promote tailored products aligned with key seasonal/event-driven opportunities. Oversee online review management to enhance brand reputation and customer satisfaction.
·對各大OTA渠道政策維護及優(yōu)化,效果評估、分析、監(jiān)測以達到酒店產(chǎn)量提升目標(biāo),結(jié)合重要節(jié)點進行產(chǎn)品策劃與推廣,負責(zé)線上評論維護。
Based on the annual brand strategy, develop annual, quarterly, and monthly marketing plans for stores, including but not limited to offline key brand initiatives and online communication campaigns, and prepare corresponding budget allocations accordingly. Effectively drive plan execution and take full responsibility for outcomes and data performance.
·結(jié)合品牌年度策略,擬定門店年/季/月度營銷規(guī)劃,包括但不限于線下重點品牌行動、線上傳播規(guī)劃等,并結(jié)合計劃進行相關(guān)預(yù)算編制;有效推進規(guī)劃執(zhí)行,對結(jié)果與數(shù)據(jù)負責(zé)。
Leveraging local culture and brand identity, actively seeking and promoting collaborative initiatives between stores and cross-category brands to deepen their unique character and experiential differentiation.
·結(jié)合在地文化與品牌特質(zhì),積極尋求并推動門店與跨界品牌的聯(lián)動合作,進一步強化其獨特調(diào)性與沉浸式體驗。
Deeply understand the brand's tone and unique characteristics, and work closely with the headquarters brand team to manage social media operations at the city and store levels (e.g., Xiaohongshu, WeChat groups, short video platforms, Dianping, etc.). This includes content planning and creation, account maintenance, fan engagement, and maintaining an active presence across all platforms.
·深度理解品牌調(diào)性與特色,與總部品牌部緊密合作,負責(zé)城市和酒店層級的社交媒體矩陣(如小紅書、社群、短視頻、大眾點評等)運營工作,包括內(nèi)容企劃與創(chuàng)作、賬號更新維護、粉絲互動等,持續(xù)保持平臺活躍度。
Assist the brand headquarters in building strong media relations, monitor public sentiment in a timely manner, establish a prompt reporting mechanism with the headquarters, and maintain brand and store reputation.
·協(xié)助品牌總部發(fā)展良好的媒體關(guān)系,及時關(guān)注輿情,與總部形成及時匯報機制,保證品牌與門店美譽度。
Design and produce hotel and marketing collaterals, gifts, etc. per brand standards; gradually build store brand asset libraries (including but not limited to photos, videos, 360° space displays, service process demos, etc.) and ensure copyright compliance.
·根據(jù)品牌標(biāo)準(zhǔn),設(shè)計制作酒店和市場推廣相關(guān)的宣傳物料、禮品等;逐步建立酒店品牌素材庫,包括但不限于照片、視頻、360°空間展示、服務(wù)流程演示等多元素材,對版權(quán)合規(guī)性負責(zé)。
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QUEST 1988年在墨爾本成立,目前項目遍布澳洲、英國等220個國家/地區(qū)。QUEST既是高品質(zhì)公寓酒店,又代表著一種獨特的生活方式,我們以公寓為樞紐,鏈接餐飲、零售、休閑、藝術(shù)等多業(yè)態(tài),融入當(dāng)?shù)靥厣幕瑸樽】痛蛟煸诩抑獾牡诙铀瑹o論長租或短暫停留,隨遇而安,盡享在地意趣。2024年10月23日,凱德投資旗下雅詩閣中國與錦江 酒店(中國區(qū))宣布成立合資公司,雙方將依托錦江酒店遍及全國的屬地化開發(fā)團隊和 強大供應(yīng)鏈平臺,快速推動QUEST品牌在中國落地,并為后續(xù)項目拓展提供有力支持。同時,借助雅詩閣中國在高端服務(wù)公寓和公寓酒店領(lǐng)域多年的深耕經(jīng)驗,將QUEST打造成高品質(zhì)的酒店及服務(wù)公寓融合的品牌。長沙格詩庭酒店及服務(wù)公寓是QUEST品牌在中國的旗艦店緊鄰古開福寺,步行可達湘江風(fēng)光帶和1號線地鐵開福寺站, 周邊環(huán)繞華創(chuàng)國際廣場、 新時代廣場、富興世界金融中心 等繁華商圈 商務(wù)休閑無縫銜接 近享湖南省博物館、 三館一廳等文化地標(biāo) 。