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崗位職責(zé)/職位描述

職責(zé)概述

GENERAL MISSION

確定并履行度假村數(shù)字化及電子商務(wù)業(yè)務(wù)的運(yùn)營(yíng)，以支持度假村達(dá)到整體業(yè)務(wù)目標(biāo)。

Define and execute the resort's digitalization and e-commerce operations to support the achievement of overall business objectives.?

負(fù)責(zé)度假村數(shù)字化戰(zhàn)略的制定和落實(shí)，旨在高效觸達(dá)，跨直銷、分銷渠道，跨付費(fèi)、社交及自由媒體的受眾群。

Responsible for the formulation and implementation of the resort's digital strategy, aimed at effectively reaching audiences across direct sales and distribution channels, as well as paid, social, and owned media.?

在第三方渠道方面，工作主要覆蓋對(duì)于在OTA及類似在線渠道的開發(fā)與合作。

Regarding third-party channels, the role primarily focuses on developing and collaborating with OTAs and similar online organizations.?

保持對(duì)于營(yíng)銷以及所在市場(chǎng)環(huán)境的全面理解與知識(shí)儲(chǔ)備，并傳遞給相關(guān)的部門及團(tuán)隊(duì)。

Maintain a comprehensive understanding and knowledge of the marketing environment and the local market landscape, and communicate relevant insights to applicable departments and teams.?

協(xié)同集團(tuán)支持中心相關(guān)措施，度假村所指定和履行的分銷及數(shù)字營(yíng)銷相關(guān)的戰(zhàn)略及實(shí)踐，需致力于提升系統(tǒng)貢獻(xiàn)率指標(biāo)。

In collaboration with Group Support Center initiatives, the resort's designated and executed distribution and digital marketing strategies and practices should strive to enhance system contribution metrics.

工作職責(zé)

RESPONSIBILITIES AND MEANS

策劃、執(zhí)行、優(yōu)化數(shù)字營(yíng)銷活動(dòng)，通過數(shù)字渠道提高品牌和度假村知名度，實(shí)現(xiàn)各數(shù)字渠道指標(biāo)。
Plan, execute, and optimize digital marketing campaigns on a timely basis to enhance brand and resort?awareness through digital channels and achieve the goal?of each channel.

清楚地了解OTA等線上商城的銷售目標(biāo)，并預(yù)先在銷售計(jì)劃中將其按年/月/周的目標(biāo)進(jìn)行細(xì)分。
Clearly understand the OTA?and other digital channels sales targets for his/her area of responsibility, breaking them down into weekly, monthly, and yearly targets as outlined in the sales plan.

同集團(tuán)共同維護(hù)與運(yùn)營(yíng)線上銷售平臺(tái)，包括但不限于攜程、美團(tuán)、飛豬、Booking.com、Agoda、Expedia、抖音等。

Work jointly with the group to maintain and operate online sales platforms, including but not limited to Ctrip, Meituan, Fliggy,?Booking.com,?Agoda, Expedia, Douyin, etc.

與收益和市場(chǎng)團(tuán)隊(duì)密切合作，優(yōu)化數(shù)字渠道表現(xiàn)。
Work closely with the revenue and marketing teams to optimize digital channel performance.

與集團(tuán)數(shù)字分銷及線上營(yíng)銷部門保持緊密聯(lián)系，積極回應(yīng)與支持集團(tuán)線上營(yíng)銷推廣活動(dòng)。
Maintain close collaboration with Group's digital distribution and online marketing departments to actively respond to and support the execution of group-wide online marketing campaigns.

同客戶保持良好的商業(yè)關(guān)系。
Maintain good business relationships with all partners/clients.

利用數(shù)字營(yíng)銷舉措，授權(quán)數(shù)字渠道來實(shí)現(xiàn)目標(biāo)。
Leverage digital marketing initiatives to empower digital channels in achieving their goals.

定期根據(jù)各自管轄區(qū)域撰寫市場(chǎng)及競(jìng)爭(zhēng)者情況報(bào)告。
Monitor and report on market and competitor activities within the assigned market segment.

線上市場(chǎng)進(jìn)行逐周、月和季度分析包括：各個(gè)市場(chǎng)渠道的表現(xiàn)，回報(bào)結(jié)果分析，以實(shí)現(xiàn)最大化提高各個(gè)市場(chǎng)渠道的推廣效果。

To provide weekly, monthly and quarterly analysis including performance of campaigns and channels, along with return on investment statistics. Maximize and optimize the performance of all online marketing channels based on these results.

與度假村運(yùn)作部門溝通，以確保所有促銷內(nèi)容的準(zhǔn)確性及合理性。

Liaise with resort?operations teams on implementation of offers. Ensure offers are properly tagged and are being tracked. ?

積極尋求線上平臺(tái)銷售增長(zhǎng)的方式及渠道，包括但不限于直播、帶貨達(dá)人或媒體的推廣等方式開發(fā)新的數(shù)字渠道，以增加來自潛在目標(biāo)市場(chǎng)的收入。
Proactively explore methods and channels to boost online platform sales, including but not limited to livestreaming, promotions by influencers or media, etc.

完成上級(jí)交待的其它任務(wù)。

Carry out other tasks as directed by supervisor.

職位要求

JOB SPECIFICATION

35 周歲及以下，條件優(yōu)秀者年齡可酌情放寬。

Under 35 years old (inclusive). The age limit may be appropriately adjusted for outstanding candidates.

大專及以上學(xué)歷。
Education Requirements: College degree or above.

具備市場(chǎng)傳訊相關(guān)崗位工作經(jīng)驗(yàn)1年及以上。

At least 1?years of relevant work experience

對(duì)數(shù)字生態(tài)有較好的認(rèn)識(shí)和理解。特別是從流量到轉(zhuǎn)化的全過程。
Strong understanding and knowledge of the digital ecosystem, particularly the end-to-end process from traffic generation to conversion.

具有整合營(yíng)銷（數(shù)字化、社交、公共關(guān)系、轉(zhuǎn)化）的經(jīng)驗(yàn)。
Experience in integrated marketing, including digital, social media, public relations, and conversion strategies.

具備跨部門協(xié)同的能力和經(jīng)驗(yàn)。
Ability and experience in cross-departmental collaboration.

具備英語溝通及書寫能力，熟練使用辦公軟件。

Proficient in English communication and writing, and skilled in using office software.