- 職位性質:全職
- 工作地區:國外
- 招聘人數:1人
- 學 歷:不限
- 工作經驗:不限
- 提供食宿:提供食宿
- 年齡要求:40歲以下
- 計算機能力:熟練
- 語言要求:英語(熟練)
- 國際聯號工作經歷:不限
- 薪資待遇:1.4萬-1.6萬
- 職位有效期:2026-03-29至2026-06-27
職位:數字營銷經理
崗位職責/職位描述
1.???
Set overall Digital
and e-Commerce direction to help drive room, F&B, SPA and other related
revenues.
制定整體的數字營銷和電子商務工作方向,以幫助提高房間、餐飲、水療和其他相關的收入。
2.???
Provide on going
updates of industry news, trends, issues, site features and best practices to
Revenue and sales team and help educate digital marketing essentials.
為收益及銷售團隊提供持續更新的行業新聞、趨勢、問題、網站功能和案例分析,并幫助了解數字營銷要點。
3.???
Tracking and manage
vendor performance, maintain relationship.
跟蹤并管理供應商的業績情況以及維護客戶關系。
4.???
Works closely with
Revenue Manager to maximize efficiencies in hotel’s channel mix and e-Commerce
strategies.
與收益經理緊密合作,最大化酒店渠道組合和電子商務策略的效率。
5.???
Digital
advertising, platform localization, SEO, email marketing, mini-sites, and other
ancillary revenue projects, etc.
數字營銷廣告、本地渠道、SEO、電子郵件營銷、迷你網站和其他輔助收益項目等。
6.???
Plan, develop and
execute digital marketing campaigns, maintains all digital marketing channels
(including the Trip, Booing.com, Agoda, Expedia, Tik-Tok, Facebook, X, etc.)
策劃、開發和執行數字營銷活動,維護所有數字營銷渠道(包括Trip,Booking, Agoda,Expedia, Tik-Tok, Facebook,X等)。
7.???
Establish goals,
measure performance of digital campaigns and assess against goals.
建立數字營銷活動目標,衡量活動表現,根據目標進行評估。
8.???
Drive online traffic
through digital marketing campaigns, such as the platform campaign, KOL, X and ?live streaming.
通過數字營銷活動推動在線流量,如平臺營銷活動、KOL、推特和直播。
9.???
Serve as primary point of contact for hotel
within the responsible for digital marketing/e-commerce related questions and
activities.
作為酒店數字營銷和電子商務相關項目和活動的主要聯絡人。
10.? Develop annual
business plans for hotel to ensure comprehensive strategic recommendations and ensure
ROI goals are achieved for SEO, PPC, mobile, and display activity.
制定年度數字營銷計劃和整體的戰略計劃,確保SEO,PPC,移動和展示活動的ROI目標的實現。
11.? Manage oversee content
for hotel digital activities including the property’s websites, ensuring
content is up to date and optimized.
管理數字營銷活動的內容,包括酒店網站,確保內容是最新的和優化的。
12.? This position will
support hotel marketing by developing digital marketing and e-Commerce
programs, with the primary goal? being
increased conversions and revenue. Digital Marketing efforts will include:
search engine marketing (including PPC and SEO), mobile marketing, display
advertising, email marketing, marketing via corporate channels and assisting
with strategic social media planning. This position will also oversee
e-Commerce activity including the strategic management of the hotel’s website,
apps and mini-sites where applicable.
該職位講通過開發數字營銷和電子商務項目來支持酒店市場營銷,主要目標是增加轉化率和收益。數字營銷工作講包括:搜索引擎營銷(包括PPC和SEO),移動營銷,展示廣告,電子郵件營銷,通過企業渠道營銷,并協助戰略社交媒體規劃。該職位也將監督電子商務活動,包括酒店網站、應用程序和迷你網站的戰略管理。
JOB SPECIFICATION
職位要求 :
1.???
Good data analysis
and marketing planning skills.
良好的數據分析能力和營銷策劃能力。
2.???
Familiar with the
operational rules and marketing strategies of major OTA; and with relevant
experience in digital marketing.
熟悉各大OTA平臺的運營規則和營銷策略,有相關數字媒體營銷策劃經驗。
3.???
Adequate computer
skills.
適當的計算機使用能力。
4.???
Good interpersonal
and communication skills.
良好的人際交往能力和溝通技巧。
5.???
Fluent in spoken
and written English and Mandarin/Khmer.
流利的英語和普通話/柬語口語和書寫;
6.???
Bonus points:
Understand art design and know how to design.
加分項:懂美工工作且會設計。
