- 職位性質：全職
- 工作地區：廣東省深圳市
- 招聘人數：1人
- 學 歷：本科
- 工作經驗：5年以上
- 提供食宿：提供食宿
- 年齡要求：不限
- 計算機能力：熟練
- 語言要求：英語(熟練)
- 國際聯號工作經歷：優先
- 職位有效期：2026-04-04至2026-07-03
- 薪資待遇：1.2萬-1.8萬
職位：品牌體驗總監 Brand Experience Director
崗位職責/職位描述
Each brand within the MGM series under the group has distinct brand positioning and characteristics. As the Director of Brand Experience at the hotel, you are required to base your work on the overall content guidelines of the hotel's brand book. Grounded in the hotel's brand positioning, you should create a series of brand - experience scenarios that suit the hotel and its brand according to local circumstances. Highlight and strengthen the "entertainment elements" to guide guests to fully understand and experience, enhancing the uniqueness and attractiveness of the hotel brand. This will form a distinct market competitive edge for the hotel brand, thereby increasing its popularity and reputation in the local market. The implementation of this series of brand experiences requires collaboration with all departments of the hotel to be reflected in the corresponding experience scenarios.集團旗下美高梅系列的各品牌均有獨特的品牌定位與特色。作為酒店的品牌體驗總監，需依據酒店品牌手冊的整體內容指引，立足酒店品牌定位，因地制宜打造一系列契合酒店與品牌要求的品牌體驗場景。通過突出并強化?“娛樂元素”，引導賓客充分認知與體驗，增強酒店品牌的獨特性與吸引力，塑造鮮明的市場競爭優勢，進而提升酒店品牌在當地市場的知名度與美譽度。這一系列品牌體驗的落地，需要與酒店各部門協作，在相應的體驗場景中予以呈現。
一、?Brand Experience Design
品牌體驗設計
1.?Project?Investigation
項目摸底
Keep?a real-time and in-depth understanding of the actual operation of the?hotel abreast of the actual operation status of the hotel in real time, including the current situation of equipment, facilities, staffing, service processes, etc.
實時洞悉酒店實際運營全貌，涵蓋設備設施、人員配置、服務流程等各方面現狀。
Thoroughly?understand the brand positioning and core propositions of the hotel's brand,?precisely?grasp the hotel brand?direction, and?clearly define?the core values, target audiences and unique selling points.
深度領會酒店所屬品牌的定位與核心主張，精 準把握品牌方向，清晰界定品牌的核心價值、目標受眾以及獨特賣點。
2.?Market?Research
市場調研
Thoroughly study local market trends, consumer needs and preferences, analyze?the?brand experience scenarios, services and product features?of competitors, and regularly submit detailed market research reports to?lay a solid foundation?for?the?planning?of?hotel brand experiences.
深入研究當地市場動態、消費者需求及偏好，分析競爭對手的品牌體驗場景、服務與產品特點，定期提交詳細的市場調研報告，為策劃酒店品牌體驗提供有力依據。
Pay attention to industry trends and popular elements, and explore?ways to?integrate?emerging experience forms into hotel operation services and product design,?ensuring?that the hotel brand always?exudes?freshness and attractiveness.
關注行業趨勢與流行元素，探索將新興體驗形式融入酒店運營服務與產品設計，確保酒店品牌始終洋溢新鮮感與吸引力。
Ensure the most efficient?integration and?utilization of local and owner resources to strengthen the operational advantages of?the project.
確保最 大效益利用當地和業主資源為其項目強化運營優勢。
3.?Design in?Combination with?Brand?Positioning
結合品牌定位設計
According to the brand book of the hotel's brand and the hotel brand positioning, plan and design brand - featured experience scenarios, services and products that are innovative and attractive.
依據酒店所屬品牌的品牌書以及酒店品牌定位，策劃并設計具有創新性與吸引力的品牌特色體驗場景、服務與產品。
JOB QUALIFICATIONS
崗位要求
1.?Bachelor's degree or above, majors in marketing, hotel management, media, etc. are preferred.
本科及以上學歷，市場營銷、酒店管理、傳媒等相關專業優先。
2.?More than 5 years of work experience in marketing, brand promotion or customer experience management in the hotel industry. Those with successful brand service and product design and promotion cases are preferred.
具有?5?年以上酒店行業市場營銷、品牌推廣或客戶體驗管理相關工作經驗，有成功的品牌服務與產品設計及推廣案例者優先。
3.?Be familiar with the local hotel market, and those with in - depth understanding of local culture and consumption habits are preferred.
熟悉當地酒店市場，對當地文化、消費習慣有深入了解者優先考慮。
4.?Have sharp market insight and innovative thinking, and be able to accurately grasp market trends and design innovative and attractive brand services and products.
具備敏銳的市場洞察力與創新思維，能夠準確把握市場趨勢設計出具有創新性與吸引力的品牌服務與產品。
5.?Be proficient in various marketing tools and promotion channels, and have excellent content creation ability.
熟練掌握各類營銷工具與推廣渠道，具備優秀的內容創作能力。
