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【崗位職責(zé)】
1. 根據(jù)酒店的戰(zhàn)略營(yíng)銷計(jì)劃和集團(tuán)的市場(chǎng)推廣計(jì)劃，制定年度市場(chǎng)計(jì)劃，包括具體目標(biāo)和預(yù)算。
2. 根據(jù)市場(chǎng)情況更新和調(diào)整計(jì)劃，確保團(tuán)隊(duì)充分了解目標(biāo)和進(jìn)度。
3. 與餐飲部和銷售部密切合作，制定本年度的促銷活動(dòng)計(jì)劃。
4. 向市場(chǎng)銷售總監(jiān)和酒店高級(jí)管理層提供溝通方面的建議，以確保信息清晰、一致，并與酒店的業(yè)務(wù)戰(zhàn)略和凱賓斯基的整體信息保持一致。 
5. 與當(dāng)?shù)氐闹饕襟w和社會(huì)團(tuán)體建立并保持關(guān)系，以促進(jìn)酒店的積極宣傳。
6. 代表凱賓斯基品牌，負(fù)責(zé)酒店當(dāng)?shù)孛襟w的宣傳和發(fā)布。根據(jù)媒體需求開發(fā)定制的故事情節(jié)，并在24小時(shí)內(nèi)及時(shí)處理媒體問(wèn)詢。
7. 與集團(tuán)公關(guān)部和區(qū)域新聞辦公室密切合作，開發(fā)適合國(guó)際市場(chǎng)的故事視角。
8. 起草酒店新聞稿和總經(jīng)理講話稿。
9. 向當(dāng)?shù)孛襟w、地區(qū)公共關(guān)系辦公室和企業(yè)公共關(guān)系部門發(fā)布有新聞價(jià)值的酒店新聞稿，以便進(jìn)一步向媒體發(fā)布。
10. 根據(jù)年度傳播計(jì)劃，創(chuàng)建并組織適當(dāng)?shù)拿襟w活動(dòng)。發(fā)起、安排和陪同來(lái)訪的媒體團(tuán)。根據(jù)媒體的興趣和需求，制定個(gè)性化、有趣的旅游行程。
11. 在公司傳播部門的支持和指導(dǎo)下處理危機(jī)媒體傳播。
12. 確保所有的國(guó)際和本地創(chuàng)意在廣告公司開始進(jìn)行藝術(shù)創(chuàng)作之前，都得到了凱賓斯基品牌市場(chǎng)傳訊部的及時(shí)審查和批準(zhǔn)。
13. 確保酒店對(duì)所有使用過(guò)的媒體擁有所需的整體照片權(quán)。
14. 監(jiān)督餐飲部、市場(chǎng)部和客房部所有印刷品和數(shù)字媒體的生產(chǎn)，遵循《集團(tuán)標(biāo)準(zhǔn)手冊(cè)》中規(guī)定的規(guī)范。
15. 根據(jù)年度溝通，監(jiān)督所有直銷宣傳品的計(jì)劃、生產(chǎn)和發(fā)放。
16. 確定整個(gè)營(yíng)銷傳播活動(dòng)的投資回報(bào)率。監(jiān)督和審查響應(yīng)率，以便改進(jìn)和采取糾正措施。
17. 確保酒店的網(wǎng)頁(yè)和相關(guān)網(wǎng)站促銷信息的更新和維護(hù)。
18. 每月定期收集競(jìng)爭(zhēng)對(duì)手的相關(guān)宣傳促銷信息。保持酒店在媒體曝光頻率和在市場(chǎng)上的競(jìng)爭(zhēng)力。
19.?根據(jù)業(yè)務(wù)需要，可隨時(shí)增加其他職責(zé)和任務(wù)。
Develop and agree the hotel marketing plan with the Director of Sales & Marketing.
Pro-actively promote rooms, food and beverage outlets, conference and events, or any other activity with potential to drive revenue.
Plan and create promotions and packages together with the relevant departments, i.e. F&B, Revenue, Spa etc., and incorporate a multi-channel approach to all activities
Conduct competition analysis on a regular basis and review positioning of key revenue driving areas
Understand market trends and target customer to develop appropriate campaigns and maximize revenues
Liaise with relevant agencies to deliver campaigns (Marketing, PR, Creative, Brand)
Finalize and manage marketing budget keeping track of actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding.
Forecast ROI for each activity, tracks results (ROI) of all marketing initiatives, including online, direct mail and print advertising and review spend where relevant.
Responsible for overseeing development of content for both offline and online activities.
Regularly review hotel information on the intranet, kempinski.com, GHA and other third party websites to ensure it is up to date and relevant.
Develop annual plan of all content needs across all channels including brand website, GHA, KENT newsletter, social media sites.
Plan and supervise photo shoots developing shot list while keeping goals of the property and brand image in mind.?
Develop videography supported by Director of Sales & Marketing, creative agency and Kempinski corporate team.
Ensure picture storage and distribution systems are maintained while ensuring that the hotel has the required photo rights.
Maintain all collateral, advertisements, open files and other relevant assets as “owned” by the property.
Oversee the creation and production of collateral both online and offline as per the brand guidelines.?
Ensure consistency in individual property’s voice on all guest touch points following brand guidelines as well as outlet identities where relevant.
Develop the communication plan and content for the monthly KENT newsletter.
Provide content on a regular basis for the Corporate Kempinski Newsletter.
Create, coordinate and maintain giveaways and collateral.
Implement and multi-channel advertising plan in feeder markets, review ROI and adapt campaigns as needed.
In partnership with the GM, and the DOSM, the Director of Marketing is the brand custodian for the hotel and Kempinski brand
Responsible for ensuring that all collateral and communication complies with the Kempinski brand guidelines?
Maintain updates of corporate marketing guidelines informing and updating colleagues accordingly.?
Lead the monthly marketing meeting to discuss future campaigns to drive performance
Communicate and coordinate with internal departments including but not limited to sales, revenue, food and beverage, purchasing, finance etc.
Communicate and coordinate with external partners including but not limited to Kempinski corporate office, Kempinski regional office, marketing agencies, public relations agency, tourism boards etc.
Support corporate and regional initiatives as per deadlines
Prepare monthly reports for GM, Regional office and owning company as prescribed
Maintain and develop guest database for mailings.
Ensure complete knowledge of all hotels activities, promotions, new colleagues etc…
Participate in Kempinski marketing training programs
Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
Network with colleagues in similar positions in the local hospitality and tourism industries, as well as other potential business related industries.?
Keep updated with the latest developments in the hotel including all activities, promotions, rates of the hotel.
Additional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel.

【崗位要求】
教育背景：酒店管理或市場(chǎng)營(yíng)銷學(xué)士學(xué)位
工作經(jīng)驗(yàn)：6-8 年酒店市場(chǎng)營(yíng)銷部門工作經(jīng)驗(yàn)
語(yǔ)言：具備在多元文化環(huán)境中工作和溝通的能力，優(yōu)秀英文口頭和書面表達(dá)能力
技能：
精通市場(chǎng)營(yíng)銷原則的基本原理、概念、工具和實(shí)踐
文案撰寫能力
擁有市場(chǎng)營(yíng)銷活動(dòng)策劃、執(zhí)行及分析經(jīng)驗(yàn)
具備項(xiàng)目管理能力
擁有合同談判經(jīng)驗(yàn)
技術(shù)技能：
精通 Microsoft Office 辦公軟件
熟悉 Photoshop、InDesign 等創(chuàng)意軟件者優(yōu)先考慮
個(gè)人特質(zhì)：應(yīng)聘者必須認(rèn)同凱賓斯基的核心價(jià)值觀，尤其應(yīng)具備以下特質(zhì)：
以人為本、崇尚歐式奢華、主人翁意識(shí)的工作表現(xiàn)、坦誠(chéng)直率、富有創(chuàng)造力
領(lǐng)導(dǎo)力強(qiáng)，團(tuán)隊(duì)協(xié)作意識(shí)強(qiáng)
對(duì)設(shè)計(jì)與風(fēng)格有敏銳的感知
靈活應(yīng)變、能夠同時(shí)處理多項(xiàng)任務(wù)
分析能力強(qiáng)、決策果斷、工作獨(dú)立性強(qiáng)、善于解決問(wèn)題
EDUCATION: 	Bachelor Degree in Hospitality or in Marketing?
EXPERIENCE & LANGUAGE:			To fill the position, one of the following is required:
6-8 years experience in the hotel marketing department
Ability to work and communicate in a multinational environment:
Local language – excellent oral and written skills (as applicable)
English – excellent oral and written skills
Additional language - beneficial
COMPETENCIES:	
Proficient understanding of the Marketing Principle fundamentals, concepts, tools and practices
Copywriting skills
Experience in developing and running Marketing campaigns and their analysis
Proven project management skills
Experience in contract negotiations?
TECHNICAL
COMPETENCIES:	
Excellent skills in Microsoft office
Creative programmed such as photo-shop, InDesign etc. is a plus
INDIVIDUAL?
CHARACTERISTICS:	To fill this position the candidate must identify with the Kempinski core values, in addition they should be especially:
People Oriented
Passionate for European luxury
Entrepreneurial
Straightforward
Team-oriented
Sensitivity for design & style
Creative
Multi-tasking
Flexible
Analytical-minded
Decision maker
Capable to work independently
Problem solving
Leadership skill

雄安凱賓斯基大酒店是雄安國(guó)貿(mào)中心項(xiàng)目的重要組成部分，按照“綠色、智能、創(chuàng)新”理念傾力打造，面積約8.5萬(wàn)平方米，由高端酒店和高級(jí)公寓組成，擁有約410間客房和131套服務(wù)式公寓，配備了一個(gè)占地1000多平方米的宴會(huì)廳和多個(gè)會(huì)議室、全天候餐廳、啤酒屋、大堂酒吧、熟食店和中餐廳，滿足商務(wù)和休閑旅客的需求。雄安凱賓斯基大酒店的建成將充分發(fā)揮承接高質(zhì)量疏解功能，為雄安國(guó)貿(mào)中心打造集高品質(zhì)商務(wù)辦公、高端集中商業(yè)、星級(jí)酒店、服務(wù)式公寓、軌道交通及航空服務(wù)功能于一體的雄安特色TOD（以公共交通為導(dǎo)向的發(fā)展模式）項(xiàng)目提供重要支撐。