Essential Duties and Responsibilities – (Key Activities of the Role) 主要職責 - (職務的主要工作) Manage the key Marketing Communication processes at residences including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media according to Marketing Communications standard operating procedures. 管理公寓的重要市場傳訊活動,包括:市場推廣計劃、印刷品與廣告的設計制作、內容管理、公共關系、公寓推廣及活動和社交媒體。 Deliver and execute an annual Marketing Plan for all residences events ( included Long stay residents activities), public and media relations, loyalty and channel marketing and other marketing activities. 制定并執行公寓所有活動( 包括長住客活動),公共和媒體關系,忠誠度和渠道營銷以及其他市場推廣活動的全年計劃。 Align marketing communication activities to residence’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity. 保持市場推廣活動與公寓主要業務細分市場的一致性,確保活動中對投資回報率 (ROI) 有明確的時間和預算支持。 Develop media contacts, manage media relations, and organize media activities to promote good publicity and drive residences awareness. 發展良好的媒體關系,策劃新聞發布會以及其它公關活動。代表公寓與媒體溝通,以促進良好的公關形象,提高公寓知名度和抵消負面影響。 Build continued residences awareness by delivering new residences stories and press releases of promotion or event to media, trade publications and local community. 通過發送新的公寓報道、推廣或活動的新聞稿給媒體、商業刊物和本地社區,建立持續的公寓知名度。 Manage residences events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts. 管理公寓的市場活動,包括預算,客人名單、議程/計劃、媒體參與、攝影/視頻及禮品。 Develop residences and marketing collaterals according to Brand standards for promotions. 根據品牌標準,設計并制作公寓和市場推廣的宣傳印刷品。 residences image database from official residences photos, event photos, staff photos to use in residences promotion. 管理公寓圖像數據庫包括官方公寓照片、活動照片和員工照片等,用于公寓推廣 Manage residences social media system and processes to support tactical campaigns, engage residences guests and build residences client database. 管理公寓社會化媒體平臺,支持策略性促銷活動,建立公寓客戶數據庫。 Manage the reputation and awareness of the residences and Brand in the local city and key feeder markets. 管理公寓和品牌在當地城市和主要客源市場中的聲譽和知名度 Monitor awareness of competitor activities and use the information to develop Marketing strategies. 關注競爭對手的知名度及推廣活動并在制定策略時充分利用信息。 Required Skills 技能要求 Strong time-management skills and able to multi-task. 較強的時間管理技巧,能夠處理多重任務。 Strong writing skills in Chinese and English. 較強的中英文書寫表達技巧。 Proficient in the use of all Microsoft Office software. 熟練使用所有的Microsoft辦公軟件。 Proven ability to work with external vendors to deliver objectives. 能夠與外部供應商合作,實現目標的實踐能力。 Qualifications 學歷 Bachelor’s degree in Marketing, Mass Communications, Media or related field. 市場營銷、大眾傳播、媒體或相關專業的學士學位。 Experience 經驗 At least 2 years of relevant work experience and work-related experience. 至少2年的相關工作經驗或4年的大學教育和工作經驗等效結合。
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公寓毗鄰仁恒寫字樓、商業購物區春熙路、太古里及琳瑯滿目的本地市場入目皆景繁華舉步盡享令您于都市謐靜開啟非凡人生。公寓距離成都雙流國際機場的直線距離約13.5公里 地鐵一、二和三號線及多種出行方式選擇方便您去往武侯祠、 寬窄巷子、大熊貓繁育研究基地等旅游名勝從心而行。The residences are further situated just adjacent to Chengdu YanLord Landmark, Chunxi Road, Taikoo Li and variety of other attractive places, including local markets. An assortment of travel options make it convenient for you to move about the city. This includes three nearby subway lines – line 1,2 and 3 – that make it easy to get to the city’s major railway stations andnumber of tourist hotspot, including Jinli Street, Wuhou Shrine, Kuan & Zhai Alley and Chengdu Research Base of Giant Panda Breeding. For those travelling to and from by air, the residences are just 13.5 kilometres by straight-line distance from Chengdu Shuangliu International Airport.360間公寓經由匠心打造華麗與巧思并重氤氳著藝術魅力和奢華格調。面積從52平方米至260平方米不等的開闊空間設有單間公 寓及1-3居室房型。其中單間公寓和一居室適合單人或伴侶短期 商旅、休閑下榻2-3居室則以多功能布局和完善的設施成為家庭 休閑度假或長住旅居的心儀居所。The residences feature 360 spacious, well-designed residences that enjoy the special touch of renowned designers. On offer are open-plan residences, along with 1,2 and 3 bedrooms residences ranging from 52- 260 square metres, each with an open space layout. Our open-plan and 1 bedroom residences are suitable for individual business travelers and leisure-stay couples. The 2 and 3 bedroom residences, with their multi-functional layout and fully equipped facilities, are ideal for corporate enterprises with longstay employees and families on leisure vacations or with long-stay needs.