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崗位職責/職位描述

Overview:

Marketing Executive works closely with the team to deliver day-to-day business results and make sure key success metrics are achieved, including but not limited to conceptualizing, writing, proofreading and editing original content of digital and offline experiences, client-facing interaction and presentation.

Responsibilities:

? Copywriting for both digital and offline marketing initiatives, including social media, briefing materials, press materials, newsletters, email campaigns, banner advertisements, and invitation letters, ect.

? Collaborating with co-workers and come up with fresh, creative content ideas, keeping our audience in mind

? Providing editorial support for all marketing related materials to meet high-quality standards

? order to carry out the creative vision.

? Develop compelling content ideas and copy requirements.

? Ensure strategic execution while collaborating closely with Marketing and Communications associates when involved.

? Establish and maintain a consistent naked tone and voice appropriate for naked Retreats and the audience of the medium without oversight and make branding recommendations when needed.

? Write effective and compelling short or long-form copy for all communication channels.

? Research, create and articulate high level concepts for digital experience based objectives and brand considerations.

? Recommend fresh concepts that add to smart marketing messaging for the project.

? Determine tone, style, structure and voice of related communications.

? Ability to actively contribute to strategic brainstorming, campaign development, creative brief development and execution.

Requirements:

? Minimum of 2-3 years of experience in Marketing with good understanding of lifestyle, luxury, hospitality and sustainability industries. Knowledge of the hospitality industry.

? Bachelor’s degree required, preferably in Marketing, Communications, Real Estate, Business or Hospitality.

? Excellent language skills in both spoken and written Chinese and English (Prefer native English and Chinese speaker or Chinese citizen with international education or working experience).

? Strong writing and analytical skills. Proficient in a bilingual business context. and other Office software for reporting and presentation.

? Familiar with different digital and media channels including social media such as WeChat/Facebook etc and additionally follow the trendy marketing tools.

? Organized and able to handle multi-tasks. Able to work under pressure and meet the deadline.

? Result-oriented, proactive, and willing to learn and take constructive suggestion.