“旅行，也是一種生活方式”——作為“自然度假目的地”締造者，華正文旅致力于發掘國內深具代表性的極致自然景觀，探索本土文化，融入生活美學，構建兼具在地性和高品質的美好生活，從而改變地區傳統旅游面貌，引領鄉村活化和地區振興。
由華正文旅投資、規劃、建設、運營的中國第一個民宿集群「黃河·宿集」，坐擁黃河、長城、沙漠、濕地、古村落等獨特資源，匯集了國內外頂級民宿、營地、餐飲、美術館、書店、文創、生活方式品牌，已成為西北高端旅游的標桿，開創了文旅行業創新的里程碑。集合「黃河·宿集」二期及沙漠酒店等在建業態，華正文旅“沙漠自然度假目的地”體系即將完整呈現。
計劃于2023年開業的“草原·宿集”則包含民宿、營地、餐廳、美術館等旅行生活方式業態及在地人文線路，將打造下一個全新的極致旅行目的地樣本。
With the concept of “Travel is a way of life”, Huazheng Cultural Tourism Group is committed to identifying the most typical and magnificent natural landscapes in China and developing them into high-end tourism destinations through blending in local cultural heritages and distinctive lifestyles. By portraying a high-end life embodying local features, it changes traditional tourism businesses and plays a leading role in revitalizing both villages and the whole region.
“The River” Resort, the first center of vacation rentals in China, is invested, planned, built and operated by Huazheng Cultural Tourism Group based on an unusual juxtaposition of the Yellow River, the Great Wall, deserts, wetlands and old villages. It is regarded as an example of high-end tourism in the northwest of China and a new landmark in cultural tourism development, which boasts top domestic and international lodges, camps, restaurants, art galleries, book stores, and brands of cultural and creative products as well as lifestyles. With Phase II of the Yellow River Suji and desert hotels under construction, Huazheng Cultural Tourism Group is completing its natural destination matrix.
“The Grassland” Resort that incorporates domestic top lodges, camps, restaurants, art galleries and local culture-themed travel is expected to be a new milestone in high-end travel after it opens in 2023 as scheduled.
· 項目介紹 ·
Project Introduction
黃河·宿集，一起重新認識西北。
一個被黃河和沙漠環繞的濕地村落，國內外頂級民宿、營地、餐飲、美術館、書店、文創、生活方式品牌聚集于此。
在宿集，居西北院落、逛農場、觀星宿、做古寧夏陶、舉步長城關隘。或深入茫茫沙漠，馳騁、翻越、設宴濕地湖泊，或探索史前巖畫、尋訪戈壁盡頭滄海遺珠的古村……在這里，時間和空間的計量逐漸消隱，以超越日常的珍貴體驗，構建全新的西部自然旅行生活。
A select village surrounded by wetlands with the Yellow River on one side and deserts on the other is home to top international and domestic lodges, camps, restaurants, art galleries, book stores, and brands of cultural and creative products as well as lifestyles.
“The River” can realize your dreams of dwelling in local courtyards, wandering on farmlands, stargazing, making porcelain wares with characteristics of the Ancient Ningxia, and taking a walk on the Great Wall. It is a place where boundaries of time and space are blurred while one gets immersed in invaluable experiences beyond daily routines, like going deep into the desert, throwing a banquet by lakes dotted in the wetland, appreciating prehistoric rock paintings and visiting traditional villages at the other end of the Gobi desert. This is a new chapter of nature-based travel in the west of China.
[草原宿集]是華正文旅繼 [黃河宿集] 后的第二個宿集項目，選址內蒙古興安盟烏蘭毛都，位于科爾沁草原深處，是中國第一個草原自然度假區。
烏蘭毛都具有杭蓋草原地勢起伏、溪流縱橫、林木繁茂的特色。項目匯集西坡、大樂之野、南岸、飛鳥集、目涯、跡外等十余個國內外知名品牌，包括民宿、營地、餐飲、美術館等業態。
在這里，可縱覽草原風光，騎馬馳騁邊境，在火山遺址享受下午茶，坐勒勒車探訪蒙古牧民，體驗草原滑雪，或前往阿爾山溫泉之旅……探索時間長流中的農牧遷徙史詩，感受與自然相融的極致樂趣。
Ulan Maodu Grassland has the characteristics of undulating terrain, crisscrossing streams, and lush forests on the Hanggai grassland. The project gathers more than ten well-known brands , including CIPO,LOSTVILLA,Nanan,StrayBirds, MUUA,natrail, etc., incorporates domestic top lodges, camps, restaurants and art galleries.
Here, you can enjoy a panoramic view of the grassland scenery, ride horses to the border, enjoy afternoon tea at volcanic sites, visit Mongolian herdsmen, experience grassland skiing, or go on a trip to the Arxan hot springs... Explore the epic of agricultural and pastoral migration in a long time, and experience the ultimate joy of blending with nature.
“騰格里沙漠酒店”隱身于廣袤無垠的騰格里沙漠，選址曾是古老駝工村，20棟建筑高低錯落、巷道交織，外觀粗糲，猶如自然生長。
酒店共105間客房，內部選用收藏級家具、地毯，并設計沙漠晚宴、沙漠演藝、SPA、電影等沉浸式體驗，異域風情、絲路故事將在此演繹，宛如《一千零一夜》傳說重現，滿足旅人們對于沙漠、邊陲神秘、自由的極致想象。
“騰格里沙漠酒店”與“黃河宿集”遙相呼應，華正文旅“沙漠自然度假目的地”體系即將完整呈現。
The hotel has a total of 105 guest rooms, featuring collectible furniture and carpets, as well as immersive experiences such as banquets, performances, SPAs, and movies in desert. The exotic customs and Silk Road stories will be portrayed here, like a reproduction of "One Thousand and One Nights", satisfying travelers' ultimate imagination of the mystery and freedom of the desert.
The "Tengger Desert Hotel" and "The River" Resort echo each other from afar, and the "Desert Natural Resort Destination" system of Huazheng Cultural Tourism Group will be fully presented.
- 帶薪年假
- 員工生日禮物
- 節日禮物
- 五險一金
- 夜班補貼
- 意外險
- 年終獎
- 法定三薪
- 提供食宿
- 集團內部調動