“旅行，也是一種生活方式”——作為“自然度假目的地”締造者，華正文旅致力于發(fā)掘國(guó)內(nèi)深具代表性的極致自然景觀，探索本土文化，融入生活美學(xué)，構(gòu)建兼具在地性和高品質(zhì)的美好生活，從而改變地區(qū)傳統(tǒng)旅游面貌，引領(lǐng)鄉(xiāng)村活化和地區(qū)振興。
由華正文旅投資、規(guī)劃、建設(shè)、運(yùn)營(yíng)的中國(guó)第一個(gè)民宿集群「黃河·宿集」，坐擁黃河、長(zhǎng)城、沙漠、濕地、古村落等獨(dú)特資源，匯集了國(guó)內(nèi)外頂級(jí)民宿、營(yíng)地、餐飲、美術(shù)館、書(shū)店、文創(chuàng)、生活方式品牌，已成為西北高端旅游的標(biāo)桿，開(kāi)創(chuàng)了文旅行業(yè)創(chuàng)新的里程碑。集合「黃河·宿集」二期及沙漠酒店等在建業(yè)態(tài)，華正文旅“沙漠自然度假目的地”體系即將完整呈現(xiàn)。
計(jì)劃于2023年開(kāi)業(yè)的“草原·宿集”則包含民宿、營(yíng)地、餐廳、美術(shù)館等旅行生活方式業(yè)態(tài)及在地人文線路，將打造下一個(gè)全新的極致旅行目的地樣本。
With the concept of “Travel is a way of life”, Huazheng Cultural Tourism Group is committed to identifying the most typical and magnificent natural landscapes in China and developing them into high-end tourism destinations through blending in local cultural heritages and distinctive lifestyles. By portraying a high-end life embodying local features, it changes traditional tourism businesses and plays a leading role in revitalizing both villages and the whole region.
“The River” Resort, the first center of vacation rentals in China, is invested, planned, built and operated by Huazheng Cultural Tourism Group based on an unusual juxtaposition of the Yellow River, the Great Wall, deserts, wetlands and old villages. It is regarded as an example of high-end tourism in the northwest of China and a new landmark in cultural tourism development, which boasts top domestic and international lodges, camps, restaurants, art galleries, book stores, and brands of cultural and creative products as well as lifestyles. With Phase II of the Yellow River Suji and desert hotels under construction, Huazheng Cultural Tourism Group is completing its natural destination matrix.
“The Grassland” Resort that incorporates domestic top lodges, camps, restaurants, art galleries and local culture-themed travel is expected to be a new milestone in high-end travel after it opens in 2023 as scheduled.
· 項(xiàng)目介紹 ·
Project Introduction
黃河·宿集，一起重新認(rèn)識(shí)西北。
一個(gè)被黃河和沙漠環(huán)繞的濕地村落，國(guó)內(nèi)外頂級(jí)民宿、營(yíng)地、餐飲、美術(shù)館、書(shū)店、文創(chuàng)、生活方式品牌聚集于此。
在宿集，居西北院落、逛農(nóng)場(chǎng)、觀星宿、做古寧夏陶、舉步長(zhǎng)城關(guān)隘。或深入茫茫沙漠，馳騁、翻越、設(shè)宴濕地湖泊，或探索史前巖畫(huà)、尋訪戈壁盡頭滄海遺珠的古村……在這里，時(shí)間和空間的計(jì)量逐漸消隱，以超越日常的珍貴體驗(yàn)，構(gòu)建全新的西部自然旅行生活。
A select village surrounded by wetlands with the Yellow River on one side and deserts on the other is home to top international and domestic lodges, camps, restaurants, art galleries, book stores, and brands of cultural and creative products as well as lifestyles.
“The River” can realize your dreams of dwelling in local courtyards, wandering on farmlands, stargazing, making porcelain wares with characteristics of the Ancient Ningxia, and taking a walk on the Great Wall. It is a place where boundaries of time and space are blurred while one gets immersed in invaluable experiences beyond daily routines, like going deep into the desert, throwing a banquet by lakes dotted in the wetland, appreciating prehistoric rock paintings and visiting traditional villages at the other end of the Gobi desert. This is a new chapter of nature-based travel in the west of China.
[草原宿集]是華正文旅繼 [黃河宿集] 后的第二個(gè)宿集項(xiàng)目，選址內(nèi)蒙古興安盟烏蘭毛都，位于科爾沁草原深處，是中國(guó)第一個(gè)草原自然度假區(qū)。
烏蘭毛都具有杭蓋草原地勢(shì)起伏、溪流縱橫、林木繁茂的特色。項(xiàng)目匯集西坡、大樂(lè)之野、南岸、飛鳥(niǎo)集、目涯、跡外等十余個(gè)國(guó)內(nèi)外知名品牌，包括民宿、營(yíng)地、餐飲、美術(shù)館等業(yè)態(tài)。
在這里，可縱覽草原風(fēng)光，騎馬馳騁邊境，在火山遺址享受下午茶，坐勒勒車探訪蒙古牧民，體驗(yàn)草原滑雪，或前往阿爾山溫泉之旅……探索時(shí)間長(zhǎng)流中的農(nóng)牧遷徙史詩(shī)，感受與自然相融的極致樂(lè)趣。
Ulan Maodu Grassland has the characteristics of undulating terrain, crisscrossing streams, and lush forests on the Hanggai grassland. The project gathers more than ten well-known brands , including CIPO,LOSTVILLA,Nanan,StrayBirds, MUUA,natrail, etc., incorporates domestic top lodges, camps, restaurants and art galleries.
Here, you can enjoy a panoramic view of the grassland scenery, ride horses to the border, enjoy afternoon tea at volcanic sites, visit Mongolian herdsmen, experience grassland skiing, or go on a trip to the Arxan hot springs... Explore the epic of agricultural and pastoral migration in a long time, and experience the ultimate joy of blending with nature.
“騰格里沙漠酒店”隱身于廣袤無(wú)垠的騰格里沙漠，選址曾是古老駝工村，20棟建筑高低錯(cuò)落、巷道交織，外觀粗糲，猶如自然生長(zhǎng)。
酒店共105間客房，內(nèi)部選用收藏級(jí)家具、地毯，并設(shè)計(jì)沙漠晚宴、沙漠演藝、SPA、電影等沉浸式體驗(yàn)，異域風(fēng)情、絲路故事將在此演繹，宛如《一千零一夜》傳說(shuō)重現(xiàn)，滿足旅人們對(duì)于沙漠、邊陲神秘、自由的極致想象。
“騰格里沙漠酒店”與“黃河宿集”遙相呼應(yīng)，華正文旅“沙漠自然度假目的地”體系即將完整呈現(xiàn)。
The hotel has a total of 105 guest rooms, featuring collectible furniture and carpets, as well as immersive experiences such as banquets, performances, SPAs, and movies in desert. The exotic customs and Silk Road stories will be portrayed here, like a reproduction of "One Thousand and One Nights", satisfying travelers' ultimate imagination of the mystery and freedom of the desert.
The "Tengger Desert Hotel" and "The River" Resort echo each other from afar, and the "Desert Natural Resort Destination" system of Huazheng Cultural Tourism Group will be fully presented.
- 帶薪年假
- 員工生日禮物
- 節(jié)日禮物
- 五險(xiǎn)一金
- 夜班補(bǔ)貼
- 意外險(xiǎn)
- 年終獎(jiǎng)
- 法定三薪
- 提供食宿
- 集團(tuán)內(nèi)部調(diào)動(dòng)