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崗位職責/職位描述

1. Manage the hotel’s primary social media platforms, including Red note, Tiktok, Weibo, WeChat channels, etc.
2. Oversee the maintenance and content production for the hotel's public WeChat account, including content creation and layout design.
3. Lead the hotel’s KOL program marketing initiatives in collaboration with the Senior Marcom Manager.
4. Work closely with the Catering department to develop set menu products and support online sales.
5. Manage the advertising and promotion of the hotel's food and beverage outlets and guestrooms, including negotiating with major brands for collaborations and activities.
6. Organise filming schedule for hotel videos and live streams.
7. Foster and maintain positive relationships with the media, maintaining the image of the hotel, managing media relations and involving the media in hotel activities (in conjunction with Senior Marcom Manager).
8. Work with the team to plan and execute hotel events and create and edit content for various purposes.

1．負責酒店各大社交媒體的基本運營，包括小紅書、抖音、微博、視頻號等。
2．負責酒店微信公眾號的維護和制作，創作內容，進行排版設計。
3．負責酒店的KOL營銷傳播項目，協助高級市場傳訊經理做計劃及執行
4．負責與餐飲部合作，進行套餐產品的制作，并且上線售賣。
5．負責酒店餐飲和客房的宣傳推廣工作，包括與品牌洽談合作與活動事宜。
6．負責酒店視頻號發布計劃及直播。
7．負責與媒體進行良好的溝通，維護酒店形象，維護媒體關系，邀請媒體參加酒店活動（此項為協助高級市場傳訊經理）。
8．與團隊一起進行酒店活動的策劃和舉辦，內容創意和編輯等。